Insight Executive

Background 

The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, Amazon, News UK, Microsoft and TikTok. Our purpose is to build a better future for digital advertising, for the benefit of everyone. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self-regulated and more. You can find out more about us and the work we do here. 

Careers at the IAB 

To understand our culture, the ways we support new joiners, our wellbeing offering, our company benefits and our commitments to environmental sustainability and diversity and inclusion, find out more here. 

The role 

IAB UK is looking for an Insight Executive to join the Insight team. Within the IAB’s mission, the role of the Insight team is to provide IAB UK member companies with indispensable data, analysis and insight to help support a healthy and sustainable UK digital advertising industry. IAB UK is uniquely placed to help them achieve this, representing the whole range of stakeholders in the digital advertising ecosystem.  

As the IE you will be critical in ensuring our members have clear insights into current and future trends within digital advertising. Your role will involve supporting key insight projects and reporting these to IAB UK members and the wider marketing industry. 

We are looking for someone who cares about the digital advertising industry and how insight can play a key role in this. We are interested in candidates with experiences in advertising or media research and analysis - this could be within an advertising agency, media owner, or research agency. 

Key responsibilities: 

• Supporting in the delivery of key IAB UK insight projects – including the flagship annual IAB / PwC Digital Adspend Study, and market research studies for and with IAB members; 

• Assisting in the day-to-day management of IAB UK’s Insight portfolio;  

• Working with other team members to provide clear, actionable insights from research and data; 

• Communicating key insights within digital advertising measurement to both IAB UK members and colleagues within IAB UK; 

• Analysing and reporting on industry measurement systems such as Ipsos iris for UKOM; and  

• Supporting the running of IAB UK’s member-based Insight Group. 

Skills, knowledge and characteristics: 

• Experience of advertising and media research and insight; 

• Good level of quantitative research and analysis experience - for example, survey development and data analysis; 

• The ability to create interesting stories from data and pull out key insights; 

• Proficiency in MS Excel and PowerPoint 

• Good attention to detail; 

• Excellent communication skills, and an ability to adapt for different stakeholders; 

• Experience of building and managing stakeholder relationships;  

• Well-organised; able to manage and prioritise work and put clients first; and 

• Capable of working within teams, as well as proactively and independently. 

Line management structure: 

Reporting to the Senior Insight Manager. 

Flexible working 

We have a hybrid approach to working, with the whole company working from the office in Covent Garden every Wednesday and we ask team members to come into the office on at least one other day per week.  

Equal opportunities 

The IAB supports equal opportunities for everyone, because we want to build a digital advertising industry that is for everybody. We value and respect all differences in people (seen and unseen). One of the ways we do this is by actively encouraging staff to work in ways that best suit their needs and our flexible working policy outlines options available. Please talk to us at the interview about the flexibility, equipment or other support you need. We can’t promise to give you exactly what you want, but we promise not to judge you for asking. 

Application process 

Applications to be sent to Elizabeth Lane, [email protected]. Salary is competitive.