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Ad Tech Trends & the Data Landscape Across APAC and Beyond

The MadTech Podcast Special

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Ad Tech Market Overview Social Media
Ad Tech Market Overview Social Media Sustainability User Experience

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Kristina Prokop, Co-Founder of Eyeota and GM of Digital Audiences at Dun & Bradstreet joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. The pair discuss what a cookieless future could look like for ad tech, including within APAC, first-party alternatives, and the lack of attention on targeting.

Ad Tech Trends & the Data Landscape Across APAC and Beyond

By Kristina Prokop, Co-Founder of Eyeota

Eyeota

Eyeota is here to help you make sense of data. At Eyeota, our team of data scientists and audience experts work with our partners to help them assess their data assets and business objectives, whether it be for digital advertising, insights on your audience, research enhancement, bringing offline data online, distribution of your data in a controlled manner...the list of possibilities goes on and on. And those endless possibilities make data so exciting.

Posted on: Wednesday 17 April 2024