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The purpose of this guidance is to help educate the digital advertising industry about the legal requirements relating to personal data security, retention and storage - helping companies to understand their obligations and how to comply with them in practice. It is intended as a high-level overview for companies engaged in digital advertising in the UK, based on relevant UK law - namely the UK GDPR, Data Protection Act 2018 (DPA 2018) and the Privacy and Electronic Communications (EC Directive)...

Opening our third Last Thursday Club, Tim Elkington, Chief Digital Officer at IAB UK, launched our new sustainability glossary that lays out key terms relating to sustainability and digital advertising. As he said: “It’s essential we’re all speaking the same language and so this is a foundational step. It’s not a silver bullet but it’s important that we have standardisation around language.” We’ll be adding to the glossary on an ongoing basis so get in touch if you have anything to add. What...

The digital advertising industry has a responsibility to be more sustainable in order to minimise its impact on the environment and, with growing momentum, businesses are coming together to work out how to tackle this shared problem. As a first step, it’s essential that we’re all using the same language within the sustainability space. We’ve therefore worked with members of our Sustainability Group to lay out definitions for key terms relevant to sustainability and digital advertising - download...

The latest data shows that 72% of all time spent online is on smartphones, but this falls to less than 50% among those aged 65+ who spend more than a quarter of their time on tablet devices. Average smartphone time per day is 2 hours 30 mins among all aged 15+ but this rises to over 3 hours for those who have children aged 0-5 years. Other key findings include: The Queen’s death and funeral contributed to changes in online behaviour, with magazine and newspaper brands adding audience. Hello...

Bringing together retailers, agencies and ad tech, our inaugural retail media roundtable was - as IAB UK’s CMO James Chandler put it - “the perfect example of how the IAB can bring together players from across the supply chain to do things that they can’t do alone”. With Dr Daniel Knapp providing a macro-economic view of the retail media landscape and his growth predictions for the market, the afternoon also saw key players from the world of retail media discuss where the market needs to develop...

The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, a slight downgrade of 1.7pp from the previous forecast in July. This is due to high levels of inflation and squeezed margins a s the UK deals with supply chain inflation and subsequent rise in the cost of living. Within the media sector, advertisers are also facing higher media costs. UK ad spend rose by 8.8% in Q2 2022, to a total of...

Three separate guides set out the expectations for social media platforms, brands and influencers about being open and upfront when it comes to paid promotions, as well as explaining the roles and responsibilities of the different regulators of online advertising. This builds on commitments made by Instagram in 2020 to tackle hidden advertising on its site. Guidance for social media platforms The ‘Compliance Principles’ set out how social media platforms should prevent and tackle hidden...

Update, Friday 4 November : The CMA has published a note which sets out the framework on how quantitative testing might inform its assessment of Google’s Privacy Sandbox proposals. You can find it here . The CMA will be working with Google to further develop the ideas in this note and to design experiments that Google can carry out itself. Google has committed to being transparent in reporting the results of its tests. The CMA also wants to encourage other market participants to get involved in...

The Conservative Party conference This was held in Birmingham between 2-5 October, while Liz Truss was still Prime Minister. With Rishi Sunak now leading the country, there may be some changes to the below priorities, but it seems likely that we’ll see a continuation in focus on areas identified under the new Government. Here is a round-up of the key developments and themes from the Party Conference relating to digital advertising: GDPR : The Government announced a commitment to introduce a...

The UK’s digital ad market grew by 15% year-on-year in the first six months of 2022, with spend across the period totalling £12.52 billion, according to IAB UK’s half yearly Digital Adspend update, produced with PwC. This follows a year of exceptional growth in 2021 , as the market bounced back from a challenging 2020 . The turbulence of the past two years has impacted the UK’s digital ad market in extraordinary ways. While spend dipped by 5% in the first six months of 2020, it then rebounded by...

The UK’s digital ad market grew by 15% year-on-year in the first six months of 2022, with spend across the period totalling £12.52 billion, according to IAB UK’s half yearly Digital Adspend update, produced with PwC and released today. This follows a year of exceptional growth in 2021, as the market bounced back from a challenging 2020. The turbulence of the past two years has impacted the UK’s digital ad market in extraordinary ways. While spend dipped by 5% in the first six months of 2020, it...