EDAA Responsible Practices in Online Behavioural Advertising

Posted on: Sunday 12 April 2015

Why should businesses sign up and comply with the EU behavioural ads industry initiative?

Share this

Why should businesses sign up and comply with the EU behavioural ads industry initiative?

The European Interactive Digital Advertising Alliance (EDAA) has developed an infographic on why businesses should get involved and comply with the EU behavioural ads industry initiative. This explains how the initiative works and and why it’s good for business. With growing concerns around privacy, advertisers are looking for business solutions to rebuild consumer trust through enhanced transparency and user-control. Detailed FAQs are available at: www.edaa.eu/faq/

Share this

Related content

woman looking on her phone and sitting on a swing

What do people really think of online advertising?

Learn more
Smiling man

Consumer attitudes towards digital advertising

IAB UK and Sparkler polled over 1,000 UK adults in November 2018 to find out what people really think of the internet and online advertising

Learn more
a blonde lady looking surprised at a person eating food from a fork

EDAA: 2018 Activity Report

Read the report from the EDAA

Learn more
Policy

How online advertising actually works – a brief visual guide

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.