Why should businesses sign up and comply with the EU behavioural ads industry initiative?

The European Interactive Digital Advertising Alliance (EDAA) has developed an infographic on why businesses should get involved and comply with the EU behavioural ads industry initiative. This explains how the initiative works and and why it’s good for business. With growing concerns around privacy, advertisers are looking for business solutions to rebuild consumer trust through enhanced transparency and user-control. Detailed FAQs are available at: www.edaa.eu/faq/