The IAB Top 250 Mobile Audit was carried out in February 2015 and takes an in depth look at the uptake of mobile across the top spending advertisers in the UK

The aims of the Top 250 Mobile Audit were to:

• Take an in-depth look at the uptake of mobile across the top spending advertisers in the UK
• Highlight areas where the uptake of mobile is good
• Inspire the brands that are still getting to grips with mobile