How online advertising actually works – a brief visual guide

IAB UK

This handy booklet explains how digital advertising works in practice and also how it’s regulated. Two graphs demonstrate how online advertising spend is distributed between various channels and how programmatic (automated) advertising works. It is available to download here

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive