How online advertising actually works – a brief visual guide
IAB UK
This handy booklet explains how digital advertising works in practice and also how it’s regulated. Two graphs demonstrate how online advertising spend is distributed between various channels and how programmatic (automated) advertising works. It is available to download here.
Related content
EDAA Responsible Practices in Online Behavioural Advertising
Learn more
IAB Top 250 Mobile Audit Infographic
Learn more
EDAA: 2018 Activity Report
Learn more
What do people really think about online advertising?
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.