How online advertising actually works – a brief visual guide
Posted on: Monday 25 March 2019 | IAB UK
This handy booklet explains how digital advertising works in practice and also how it’s regulated. Two graphs demonstrate how online advertising spend is distributed between various channels and how programmatic (automated) advertising works. It is available to download here.
What do people really think of online advertising?Learn more
What do people really think about online advertising?
The societal effects of delineating internet access based on financial means shouldn’t be underestimated, warns the IAB in 'The House'Learn more
Consumer attitudes towards digital advertising
IAB UK and Sparkler polled over 1,000 UK adults in November 2018 to find out what people really think of the internet and online advertisingLearn more
EDAA: 2018 Activity Report
Read the report from the EDAALearn more