How online advertising actually works – a brief visual guide

Posted on: Monday 25 March 2019 | IAB UK

Share this

This handy booklet explains how digital advertising works in practice and also how it’s regulated. Two graphs demonstrate how online advertising spend is distributed between various channels and how programmatic (automated) advertising works. It is available to download here. 

Written by

IAB UK

Share this

Topics

Research and reports

Related content

woman looking on her phone and sitting on a swing

What do people really think of online advertising?

Learn more
Smiling man

Consumer attitudes towards digital advertising

IAB UK and Sparkler polled over 1,000 UK adults in November 2018 to find out what people really think of the internet and online advertising

Learn more
a blonde lady looking surprised at a person eating food from a fork

EDAA: 2018 Activity Report

Read the report from the EDAA

Learn more

IAB Top 250 Mobile Audit Infographic

The IAB top 250 mobile audit was carried out in February 2015 and takes an in depth look at the uptake of mobile across the top spending advertisers in...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.

Book now