How online advertising actually works – a brief visual guide

IAB UK


This handy booklet explains how digital advertising works in practice and also how it’s regulated. Two graphs demonstrate how online advertising spend is distributed between various channels and how programmatic (automated) advertising works. It is available to download here

Written by

IAB UK

Topics

Related content

EDAA OBA

EDAA Responsible Practices in Online Behavioural Advertising

Learn more

IAB Top 250 Mobile Audit Infographic

Learn more
a blonde lady looking surprised at a person eating food from a fork

EDAA: 2018 Activity Report

Learn more
people-playing-on-their-phones

What do people really think about online advertising?

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon