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Festive content, gaming and football captured the attention of online audiences over the Christmas period. While social media apps rank highest for time spent on smartphones, tablet devices are popular for watching video - YouTube, Netflix, BBC iPlayer, TikTok, ITVX and Amazon Prime Video all featured in the top 10 for total tablet minutes in December. The popularity of the World Cup saw 1.6 million users visit the new ITVX app for the England v France quarter final and Amazon Prime Video’s live...

Last year, as part of our commitment to demystify attention, the Research team here at IAB UK worked closely with our members to produce a tool to help the industry define attention - the attention definition matrix - which we published in Q4. In this matrix, we highlight the four main methods for measuring attention that are currently being used in the advertising industry, as identified by our members: Salience models, that rely on AI-based predictive algorithms Proxies derived from engagement...

An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing as people look to cut down on subscriptions are set to drive further growth in the CTV market - with ad spend forecast to rise from £1.17bn in 2021 to £2.31bn in 2026 (including BVOD and YouTube). Meanwhile, growth in gaming ad spend is being driven by the evolution of ad solutions within the channel - such as native in-game ad formats and programmatic...

Sustainability is becoming a core focus for digital advertisers across the board, it being identified as a priority challenge alongside the future of targeting and measurement. This is just one of the findings from Sustainability in Digital Advertising State of Readiness Report, released today by IAB Europe. The report gauges progress so far and how ready the industry is to tackle the issue of environmental sustainability, including what measures individual companies are putting in place...

Google’s report provides a progress update of the Privacy Sandbox proposals, timing expectations, Google’s interactions with the CMA and third parties, including on the testing of proposals. It also sets out the approach Google has taken to address any concerns raised by the CMA or other third parties. In addition, the CMA has published its latest update report on the implementation of Google’s commitments, which aims to explain the progress made to date and highlight areas of focus where...

Speaker submissions for Engage 2023 have now closed. Forget panel overload or lengthy keynotes, Engage is all about bringing you fast-paced sessions that will spark your creativity, shatter your preconceptions, and get you thinking differently. Submissions are now open and any IAB UK member company can submit to speak. Here’s what you need to know. This year’s theme: Eng.ai.ge 2023 ChatGPT. Natural language processing. Machine learning. Avatars. Algorithms. Robotics. As AI blasts into the...

The latest quarterly data from the Advertising Association / WARC Expenditure Report shows UK advertising spend rose by 4.3% to a total of £8.5bn between July and September 2022, demonstrating the ongoing recovery from the COVID-19 pandemic. The UK’s ad market is expected to grow by a further 3.8% this year, totalling £36.1bn and following on from an estimated 8.8% rise in 2022, based on the latest advertising revenue data collected directly from media owners. The projection for 2023 matches the...

Announced at the IAB’s Annual Leadership Meeting, the Green Supply Path Initiative is designed to promote visibility into and accountability for carbon emissions across the digital advertising ecosystem, as well as providing a means for buyers to enforce their emissions standards programmatically. It is the result of collaboration between IAB Tech Lab, Scope3, Ad Net Zero and the wider industry. The initiative will become the benchmark for how carbon emission signals are sent and received...

“We’ll be spending the next 75 minutes talking about happiness”, explained broadcaster Roman Kemp, opening Snap Inc.’s Digital Upfront. “The link between happiness and connecting with friends and family has a lot to do with Snapchat”, he added, with Ronan Harris, Snap’s EMEA President elaborating on this theme. According to Harris, Snapchat allows you to “connect with joyful content that is about your passions” and 75% of Snapchatters come to the platform to interact with close friends and...

ISBA and PwC have released the headline findings from the second Programmatic Supply Chain Transparency Study, following on from the first study in 2020. The latest wave of audits- which took half the amount of time to complete - show that there have been vast improvements in standardisation of data across the supply chain, with unattributable spend now down to 3%, vs the 15% reported in 2020. Meanwhile, the ad impression match rate is now reported to be 58%, which is “a nearly five-fold...

The validation of the action plan by the APD confirms the legal functionality of the Transparency and Consent Framework (TCF) within the provisions of the General Data Protection Regulation (GDPR). Each step described in the action plan is the result of a careful assessment of which measures are best suited to meet the APD’s interpretation of the GDPR (as laid out by the APD in February 2022) and deliver extended compliance functionality to the TCF. It reflects a collaborative effort and in...