2013 Full Year Sector Trends

Posted on: Monday 07 April 2014

IAB / PWC Digital Adspend Study

Share this

In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.

Digital advertising revenue figures are submitted confidentially by media owners to PwC who then analyse the submissions and ensure that revenue has not been doubled counted - for example between site owners and advertising networks. The IAB and PwC also work with an Advisory Board (including the major agency groups) to ensure that the value of the whole market is reflected in the results and that any major media owners not able to contribute to the study are included through estimation.

Once checked, PwC delivers the revenue figures to the IAB. These are then analysed by type of advertising (e.g. display, search and classified), advertising format (e.g. banners / embedded, pre-roll and post roll video or affiliate) and sector of advertiser within display (e.g. finance, entertainment or consumer goods). The results also enable trend analysis over time on a like-for-like basis and place the value of online advertising spend within the context of the whole UK advertising market.

Results for H1 are available in October and full year results in Spring every year.

*Correct at time of publishing

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

AA/WARC: 2019 UK ad spend forecast to fall 16.7% in 2020

The latest AA/WARC Expenditure Report reflects the impact of COVID-19 on the UK’s advertising sector

Learn more
Jon Mew

Understanding ad spend pre COVID-19 is invaluable

IAB UK's CEO on why having a robust understanding of where digital ad spend stood going into the COVID-19 outbreak is crucial to benchmarking the impact...

Learn more
Stock image of two women talking

AA/WARC: UK advertising delivers 25th consecutive quarter of growth

Market growth is being driven by increased spend on online advertising, with percentage increases across every digital format

Learn more

Share of Media – H1 2018

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.