AA/WARC: UK ad market to reach £36bn but growth will slow
The latest AA/WARC Ad Expenditure report shows that the UK ad market continued to recover in Q3 2022, but growth is expected to slow due to economic...
Learn morePosted on: Thursday 16 June 2022 | IAB UK
Get a snapshot of the UK advertising market by media sector, using IAB UK/ PwC Adspend and AA / WARC expenditure data
Released in April, our 2021 Digital Adspend full year results show that the digital advertising market in the UK grew by 41% last year to a total of £23.5 billion. The report, produced with PwC, found that digital ad spend grew across the board with the total market up 33% excluding the industry’s five largest companies.
To put Adspend results in context and deliver a broader picture of spend across the industry, we have now drawn on Digital Adspend results in conjunction with AA /WARC Ad Expenditure data to chart spend across media sectors. The key takeaways are:
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