2011 Full Year Digital Adspend Results

According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.

Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4% to a new high of £4,784 million in 2011, up £687 million year on year.