Affiliate marketing is an established part of the digital marketing mix.

Working with merchants (or advertisers), affiliates (or publishers), networks, agencies and other third parties, the IAB’s Performance Marketing Advisory Group is working to ensure the industry maintains its reputation and growth.

This best practice document offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. It should be viewed as one of the first documents to visit for those new to the channel or those looking to ensure they are running a best in class campaign.