IAB Performance Marketing Advisory Group - Advertiser Standards Charter
Affiliate marketing is an established part of the digital marketing mix.
Working with merchants (or advertisers), affiliates (or publishers), networks, agencies and other third parties, the IAB’s Performance Marketing Advisory Group is working to ensure the industry maintains its reputation and growth.
This best practice document offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. It should be viewed as one of the first documents to visit for those new to the channel or those looking to ensure they are running a best in class campaign.
Topics
Related content
Lime bikes into September’s Joy of Digital Award with strike-day campaign
Learn moreAI in advertising: balancing innovation with trust
Learn moreTV+: Where Digital Meets Premium
Learn moreRetail Media and TV+ take centre stage as UK ad spend forecast to hit £45 billion by 2026
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade