IAB Performance Marketing Advisory Group - Advertiser Standards Charter


Affiliate marketing is an established part of the digital marketing mix.

Working with merchants (or advertisers), affiliates (or publishers), networks, agencies and other third parties, the IAB’s Performance Marketing Advisory Group is working to ensure the industry maintains its reputation and growth.

This best practice document offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. It should be viewed as one of the first documents to visit for those new to the channel or those looking to ensure they are running a best in class campaign.

Downloads

Topics

Related content

speakers

Mood, mindset and meaning: how audio and culture shaped day two of IAB Upfronts

Learn more
iab media upfronts

From WhatsApp to fandom: How connection and creativity ruled IAB Upfronts day one

Learn more

Lime bikes into September’s Joy of Digital Award with strike-day campaign

Learn more
member taking notes

AI in advertising: balancing innovation with trust

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade