2012 Full Year Digital Adspend Factsheet

Posted on: Tuesday 09 April 2013

Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012.

  • For January to December 2012 the total online advertising market was worth £5.416bn and showed a like for like growth of 12.5%
  • Digital Display advertising was worth £1,304m in 2012, Classifieds was £854m and Search £3,168m.
  • The top 3 spending sectors within online display was Consumer Goods, Finance and Entertainment and the Media.
  • A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
*Correct at time of publishing 

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