Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012.
- For January to December 2012 the total online advertising market was worth £5.416bn and showed a like for like growth of 12.5%
- Digital Display advertising was worth £1,304m in 2012, Classifieds was £854m and Search £3,168m.
- The top 3 spending sectors within online display was Consumer Goods, Finance and Entertainment and the Media.
- A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
*Correct at time of publishing