2012 Full Year Digital Adspend Factsheet
Posted on: Tuesday 09 April 2013
Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012.
- For January to December 2012 the total online advertising market was worth £5.416bn and showed a like for like growth of 12.5%
- Digital Display advertising was worth £1,304m in 2012, Classifieds was £854m and Search £3,168m.
- The top 3 spending sectors within online display was Consumer Goods, Finance and Entertainment and the Media.
- A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
AA/WARC: 2019 UK ad spend forecast to fall 16.7% in 2020
The latest AA/WARC Expenditure Report reflects the impact of COVID-19 on the UK’s advertising sectorLearn more
Understanding ad spend pre COVID-19 is invaluable
IAB UK's CEO on why having a robust understanding of where digital ad spend stood going into the COVID-19 outbreak is crucial to benchmarking the impact...Learn more
AA/WARC: UK advertising delivers 25th consecutive quarter of growth
Market growth is being driven by increased spend on online advertising, with percentage increases across every digital formatLearn more