2012 Full Year Digital Adspend Results

Posted on: Tuesday 09 April 2013

Share this

The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.

Key findings:

  • Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend.
  • Digital advertising up £607m; mobile driving over half this growth.
  • Video up 46% to £160m; social media up 24% to £328m.
  • FMCG overtakes Finance as biggest digital display advertiser.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

*Correct at time of publishing 

 

 

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

AA/WARC: 2019 UK ad spend forecast to fall 16.7% in 2020

The latest AA/WARC Expenditure Report reflects the impact of COVID-19 on the UK’s advertising sector

Learn more
Jon Mew

Understanding ad spend pre COVID-19 is invaluable

IAB UK's CEO on why having a robust understanding of where digital ad spend stood going into the COVID-19 outbreak is crucial to benchmarking the impact...

Learn more
Stock image of two women talking

AA/WARC: UK advertising delivers 25th consecutive quarter of growth

Market growth is being driven by increased spend on online advertising, with percentage increases across every digital format

Learn more
stock image of two women laughing together at a corporate event

AA/WARC: UK ad spend reaches record level of £6bn for Q2 2019

Overall market growth is being driven by increased spend on online advertising, which saw rises across most formats

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.