2012 Full Year Digital Adspend Results
Posted on: Tuesday 09 April 2013
Share this
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.
Key findings:
- Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend.
- Digital advertising up £607m; mobile driving over half this growth.
- Video up 46% to £160m; social media up 24% to £328m.
- FMCG overtakes Finance as biggest digital display advertiser.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
*Correct at time of publishing
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Share this
Related content
AA/WARC: UK advertising delivers 25th consecutive quarter of growth
Market growth is being driven by increased spend on online advertising, with percentage increases across every digital format
Learn more
AA/WARC: UK ad spend reaches record level of £6bn for Q2 2019
Overall market growth is being driven by increased spend on online advertising, which saw rises across most formats
Learn more
