Digital’s share grows to 74% of UK advertising spend
Get a snapshot of the UK advertising market by media sector, using IAB UK/ PwC Adspend and AA / WARC expenditure data
Learn morePosted on: Tuesday 09 April 2013
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.
Key findings:
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
*Correct at time of publishing
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Get a snapshot of the UK advertising market by media sector, using IAB UK/ PwC Adspend and AA / WARC expenditure data
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