2012 Full Year Digital Adspend Results
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.
Key findings:
- Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend.
- Digital advertising up £607m; mobile driving over half this growth.
- Video up 46% to £160m; social media up 24% to £328m.
- FMCG overtakes Finance as biggest digital display advertiser.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
*Correct at time of publishing
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