Advertising in an Online Audio Environment
A report by the Internet Advertising Bureau (IAB) UK in association with Coney and Somethin’ Else.
The IAB wanted to better understand how consumers feel about advertising within an online audio environment.
In particular we wanted to gain an insight into perceptions of current advertising models in the market place, and to understand consumer responses to being served advertising messages whilst listening to audio content online.
This white paper features the results of a new piece of qualitative research from the IAB which looks at consumer perceptions of advertising within an online audio environment. The paper unveils the findings of the study as well as featuring expert commentary from Spotify, last.fm, WE7, Absolute Radio and the BPI.
Topics
Related content
Futurescape: How to use the Planning Wheels
Learn moreTomorrow, Today: Your guide to 2030 on-demand now
Learn moreNectar360, Bauer, Tripadvisor, Global, Meta & Spotify at IAB UK’s first Media Upfronts
Learn moreAI in ads: what's working?
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade