Advertising in an Online Audio Environment

A report by the Internet Advertising Bureau (IAB) UK in association with Coney and Somethin’ Else.

The IAB wanted to better understand how consumers feel about advertising within an online audio environment.

In particular we wanted to gain an insight into perceptions of current advertising models in the market place, and to understand consumer responses to being served advertising messages whilst listening to audio content online.

This white paper features the results of a  new piece of qualitative research from the IAB which looks at consumer perceptions of advertising within an online audio environment. The paper unveils the findings of the study as well as featuring expert commentary from Spotify, last.fm, WE7, Absolute Radio and the BPI.