IAB Performance Marketing Advisory Group - Publisher Standards Charter


The Performance Marketing Advisory Group has produced its Publisher Standards Charter (PST) to balance the existing Advertiser Standards Charter (formerly the Ethical Merchant Charter) and ensure transparent and fare trading practice between advertisers and publishers across the Affiliate Eco-system.

The group outlines best working practices, such as ensuring advertiser campaign parameters are consistently met - eg timing, pricing etc - and includes a duty of care to consumers.

Publishers are expected to adhere to the Charter and some networks may also include the requirements of the Charter within their own terms & conditions.

With thanks to members of the Performance Marketing Advisory Group and its Legislation & Standards Committee which contributed to this document and in particular Eitan Jankelewitz, of Law Firm Sheridans, who drafted this Charter.

Downloads

Topics

Related content

Lime bikes into September’s Joy of Digital Award with strike-day campaign

Learn more
member taking notes

AI in advertising: balancing innovation with trust

Learn more
members chatting

TV+: Where Digital Meets Premium

Learn more

Retail Media and TV+ take centre stage as UK ad spend forecast to hit £45 billion by 2026

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade