Government Communications Service endorses IAB UK’s Gold Standard as Advertiser Supporter

By backing the IAB UK Gold Standard, the industry’s benchmark for best practice in digital advertising, GCS reinforces the government’s confidence in the industry-led framework that tackles key challenges including ad fraud, brand safety, and supply chain transparency.  

The move reflects a wider commitment to high standards in online advertising, complementing the work of the Government’s Online Advertising Taskforce, which brings together regulators, industry and civil society to enhance accountability and trust across the digital advertising supply chain. 

Media Minister Ian Murray said: 
“It is so important that our digital advertising market is trusted, safe and transparent. The Government is committed to supporting it and will continue working closely with the industry through the Online Advertising Taskforce. Now, as a Gold Standard Advertiser Supporter, the Government Communications Service is setting an example for responsible investment in digital media. I encourage many more to do the same.” 

Jon Mew, CEO at IAB UK, said:  
“We’re delighted to welcome the Government Communications Service as a Gold Standard Advertiser Supporter. This endorsement sends a powerful signal about the importance of collaboration between different actors in the digital advertising ecosystem to maintain trust and high standards in digital advertising. The Gold Standard was designed to drive real improvements in how our industry operates, and it’s fantastic to see GCS championing that mission.”  

Since its launch, the IAB UK Gold Standard has been adopted by hundreds of organisations buying and selling digital media across the advertising supply chain, helping to elevate industry standards and drive transparency and trust in online advertising.  

GCS joins a growing list of leading advertisers that have pledged their support for the framework, recognising its role in creating a sustainable, transparent and accountable digital ecosystem.  

To find out more about becoming a Gold Standard Advertiser Supporter, visit iabuk.com/goldstandard.