2010 Full Year Digital Adspend Report

This report showcases the full year 2010 online Adspend study results and includes commentary around these plus industry perspectives from across the year.

Online advertising was worth £4.1 billion in 2010 and showed a like for like growth of 12.8%.  Display, search and classified formats all showed like for like growth - 28%, 8% and 10% respectively, and £1 in every £4 of marketing budget was spent online. 

This report highlights the full set of results for 2010.  In addition to the PowerPoint presentation that is also available on the site we have included commentary around the results and also industry perspectives on the marketplace across the year.

 *Correct at time of publishing



You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Coloured blocks

Surge in CTV & podcast spend as advertisers tap into popularity of online entertainment

Learn more

Digital advertising’s share of market hits 75%

Learn more
Euro symbols

AdEx: Digital ad spend in Europe grows by 30% in 2021

Learn more

Digital’s share grows to 74% of UK advertising spend

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.