2010 Full Year Digital Adspend Report

Posted on: Monday 04 April 2011

This report showcases the full year 2010 online Adspend study results and includes commentary around these plus industry perspectives from across the year.

Online advertising was worth £4.1 billion in 2010 and showed a like for like growth of 12.8%.  Display, search and classified formats all showed like for like growth - 28%, 8% and 10% respectively, and £1 in every £4 of marketing budget was spent online. 

This report highlights the full set of results for 2010.  In addition to the PowerPoint presentation that is also available on the site we have included commentary around the results and also industry perspectives on the marketplace across the year.

 *Correct at time of publishing

 

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