Louis Theroux to headline Mobile Engage

Posted on: Tuesday 24 April 2012

Share this

Broadcaster Louis Theroux will join the IAB’s chairman, and former Chief Executive at Capital Radio and ITV, Richard Eyre for a fireside chat to close Mobile Engage, the IAB's showcase annual event focusing on all aspects of mobile marketing.

Theroux, best known for his BBC TV documentary series Louis Theroux's Weird Weekends, will expand on the conference theme by discussing the importance of challenging conventional thinking and also touching on the impact digital technologies have had on his work.

Theroux's session will follow a presentation from David Rowan, the editor of tech business bible WIRED, who will be exploring how brands are making the most of mobile.

The packed agenda for the day also includes presentations from major media owners such as Shazam, Twitter, Everything Everywhere and O2 Media. Representing brands will be Unilever, Domino's Pizza Group, Debenhams, Coca Cola and Marks & Spencer. Providing insight on advertising and consumer behaviour will be key players from Flurry, LBi, Millenial Media and MediaCom.

Jon Mew, director of mobile and operations at the IAB, comments: "Through his documentary work, Louis is known for challenging people's thinking. We think he'll provide an excellent end to an intense day packed full of the latest thinking in all things mobile by providing insight - as well as a bit of light relief. Last year Brian Cox wowed our audience with his thoughts on life, the universe and everything. We're really looking forward to hearing what Louis has to say."  

Mobile Engage is free to attend for advertisers and brands. 
 

Share this

Topics

Related content

IAB UK Connected | Season 2 Episode 2: Sea Life Centre to Fortnite: children's lockdown with Rocket

Learn more
Guide to Digital Innovation

Introducing our Guide to Digital Innovation 2020

From shoppable video to gaming experiences, our new guide gives first-hand insight from 36 IAB members on the most innovative digital ad solutions and...

Learn more
Guide to Digital Innovation

How to Get Ahead of the Game - Gaming as a Media Channel

From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at...

Learn more
Guide to Digital Innovation

The Future of Attribution is Already Here

The future of attribution is cookie-less, privacy-secure, enables cross-media measurement and is highly effective, writes AudienceProject’s Commercial...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.