Broadcaster Louis Theroux will join the IAB’s chairman, and former Chief Executive at Capital Radio and ITV, Richard Eyre for a fireside chat to close Mobile Engage, the IAB's showcase annual event focusing on all aspects of mobile marketing.

Theroux, best known for his BBC TV documentary series Louis Theroux's Weird Weekends, will expand on the conference theme by discussing the importance of challenging conventional thinking and also touching on the impact digital technologies have had on his work.

Theroux's session will follow a presentation from David Rowan, the editor of tech business bible WIRED, who will be exploring how brands are making the most of mobile.

The packed agenda for the day also includes presentations from major media owners such as Shazam, Twitter, Everything Everywhere and O2 Media. Representing brands will be Unilever, Domino's Pizza Group, Debenhams, Coca Cola and Marks & Spencer. Providing insight on advertising and consumer behaviour will be key players from Flurry, LBi, Millenial Media and MediaCom.

Jon Mew, director of mobile and operations at the IAB, comments: "Through his documentary work, Louis is known for challenging people's thinking. We think he'll provide an excellent end to an intense day packed full of the latest thinking in all things mobile by providing insight - as well as a bit of light relief. Last year Brian Cox wowed our audience with his thoughts on life, the universe and everything. We're really looking forward to hearing what Louis has to say."  

Mobile Engage is free to attend for advertisers and brands.