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There were two main focuses of Twitter’s 2022 Digital Upfront: how is Twitter driving people to buy? And how are Gen Z using the platform? With 238 million people worldwide on Twitter daily - a figure up 15% year-on-year according to Director of Planning, David Wilding - there’s no debating that Twitter has a huge and growing audience. But this event was all about honing in on how brands can use Twitter to drive tangible results and reach a much-in-demand Gen Z demographic. Here’s a round-up of...

IAB Europe has announced that the Belgian Data Protection Authority (the APD) is proceeding to examine the action plan IAB Europe submitted to it in April 2022, despite an interim ruling from the Belgian Market Court that declared the APD’s decision illegal. So what’s actually happened to date? And what does it mean for IAB UK members? Here we give a topline overview and share where you can find out more information. What’s happened so far? In February 2022, the APD issued a ruling against IAB...

Update, 16 December 2022: A Statutory Instrument (SI) has been laid in Parliament to deliver the Government’s announcement of 30 September to ban the UK’s export of professional services to Russia. The legislation introduces a ban on the export of professional services including advertising services, architectural and engineering services, auditing services, and IT consultancy and design services. The SI came into force today (Friday 16 December) at 00:01am. The legislation applies to the direct...

Neurodiversity (ND) refers to the differences in cognitive functioning that occur in the human population. Rather than individually categorising conditions such as Dyslexia, ADHD, Dyspraxia/DCD and Autism, there is a movement towards seeing them simply as differences in the way we are wired and appreciate that each condition conveys a specific pattern of strengths as well as challenges. With roughly 15% of people being ND, there’s a massive pool of un tapped talent waiting to be set free. When...

Yesterday, 7 September, IAB Europe acknowledged the interim ruling handed down today by the Belgian Market Court (part of the Brussels Court of Appeal) in connection with IAB Europe’s appeal of the February 2022 decision by the Belgian Data Protection Authority (APD) on IAB Europe and the Transparency & Consent Framework (TCF). In its interim ruling, the Market Court has decided to refer preliminary questions to the Court of Justice of the European Union (CJEU) on how the concept of data...

This time last year we saw two big announcements in the world of digital advertising. Google set the clock on third-party cookies, starting the race to find alternative User ID solutions that will deliver for both advertisers and audiences. Meanwhile, on a more local basis, we at IAB UK revealed our six-point action plan in response to the ICOs ‘Update report into ad tech and real-time bidding’. In it, we committed to working with our members to engage the industry and ensure that all real-time...

The programmatic industry has revolutionised digital advertising. Since its inception over a decade ago, it has reformulated what’s possible via digital and created huge opportunities for advertisers – allowing them to speak to the right people, in the right place at scale. Yet, along with its rapid growth, programmatic has also faced its fair share of challenges. Now, with increased supply chain transparency high on the agenda and the industry navigating changes to established mobile and web...

IAB Tech Lab’s Project Rearc and Google’s Privacy Sandbox are the two main industry initiatives that are working to develop global solutions that work for all stakeholders, especially consumers. Read on for an update on each: Project Rearc Established by IAB Tech Lab in 2020, Project Rearc is a global effort that aims to ‘Rearchitect’ the digital advertising industry. As part of this, the group are coming together to build new accountability and addressability standards for our industry, with...

As marketers navigate the demise of third-party cookies, the need to deliver personalised campaigns, in real-time and at scale, is more prevalent than ever before. Meanwhile, the impact of a global pandemic has only increased the necessity to demonstrate empathy with audiences in brand safe environments. This is where the power of contextual targeting comes into play. With incredible advancements changing the face of traditional methodologies, the key benefits of contextual targeting - and why...

Contextual targeting has always been a core part of the marketing strategy, but advancements in technology and a shift towards privacy-focused solutions - hastened by the end of third-party cookies - means that the benefits of contextual targeting are coming to the fore. This guide offers a definitive round up of what contextual targeting is, its benefits and limitations, new and emerging technologies within this space, and best practices for advertisers looking to effectively harness the power...

When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years – following similar moves by Mozilla’s Firefox and Apple’s Safari – it heralded in a new era of digital advertising. There are of course challenges to navigate; marketers who rely on the use of third-party cookies in order to create personalised and targeted ads will have to reconsider the fundamentals of their audience strategies. However, the industry now has a unique...