This mobile viewability FAQ document aims to make it easier to understand the complexities of mobile viewability, why mobile viewability is important and what the industry is doing to help advertisers and agencies maximise their digital advertising budgets.

This booklet is the output of the IAB UK’s Mobile Steering Group and Mobile Advisory Group, who worked together to address the frequently asked questions in this field. It is worth noting that this industry changes very quickly, and although this information was correct at the time of printing developments in the standards and guidelines for mobile viewability will occur. If you would like more information about this subject or anything in this booklet please contact mike@iabuk.com.