Facebook safety check-in to be used more regularly

The safety check-in will now be used for more human disasters after Paris attacks.

During the devastating attacks in Paris on Friday (13th November), Facebook enabled a service that allowed users to mark themselves and their friends as safe. This has been used in the past for natural disasters, and was rolled out for the first human disaster last week.

The service works by using location tools such as the home city you have listed and where you are connected to the internet to establish if you are near to where a disaster has happened. You will then be sent a Facebook notification to ask if you are safe. This will update your news feed, and notify you of friends who are also marked as safe.

Facebook CEO Mark Zuckerburg has since stated that this will now be used more widely for both natural and human disasters. 

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive