Ad blocking software - consumer usage and attitudes - October 2015
Posted on: Wednesday 11 November 2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,052 GB online adults in Oct 2015. This is a follow up from the adblocking data from June 2015.
Ad Blocking 2019
IAB UK have been tracking the number of people who claim to have downloaded and used an ad blocker over the last four years. We look into what this means...Learn more
Ad Blocking - Consumer Usage & Attitudes, Feb 2018
IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...Learn more
Coalition for Better Ads to Introduce Better Ads Experience Program in 2018Learn more
Listening Britain Q4 2017 infographic
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.Learn more