#BackdontBlock campaign to support journalism launches
Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...
Learn moreAd blocking software - consumer usage and attitudes - October 2015
Posted on: Wednesday 11 November 2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,052 GB online adults in Oct 2015. This is a follow up from the adblocking data from June 2015.
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