Mobile Location FAQs

Posted on: Wednesday 09 September 2015

This location FAQ document is the result of an industry need for clarification and education where using location to target and serve relevant advertising is concerned.

Location based targeting is arguably one of the most exciting opportunities in mobile advertising. By understanding someone’s location, advertisers are able to add context and relevancy to their advertising efforts, allowing them to deliver the right message to the right person at the right time. With this in mind, it’s important for agencies and advertisers to understand what’s possible when using location as part of a mobile campaign and to better understand the different technologies used to pin point a user’s location.

This booklet is the output of the IAB UK’s Mobile, Ad Operations and Display Trading advisory groups, who worked together to address the frequently asked questions in this field. It is worth noting that technology changes very quickly, and although this information was correct at the time of printing some changes in location-based targeting may occur.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Google introduces Privacy Sandbox for Android

The goal of Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions

Learn more
Katherine Hansford discusses mobile

Moving on from a decade of mobile

Learn more
Nicholas Graham

Digital Audio Britain

The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very conveniently

Learn more
Andy-McNab

Pernod Ricard and S4M, a Travel Retail Campaign

Reaching Your On The Go Target Audience. 

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.