Mobile post-click tracking FAQs

Posted on: Saturday 26 July 2014

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This mobile post-click tracking FAQ document aims to make it easier to understand the way we can track a user journey after they click on an ad on a mobile device. 

This booklet is aimed at people who both buy and sell mobile advertising and need to understand how to track it, but are not necessarily technical experts.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

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