Mobile post-click tracking FAQs

This mobile post-click tracking FAQ document aims to make it easier to understand the way we can track a user journey after they click on an ad on a mobile device. 

This booklet is aimed at people who both buy and sell mobile advertising and need to understand how to track it, but are not necessarily technical experts.


You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Gold Standard 2.0

FAQs: Find out more about getting Gold Standard certified

Learn more

Google introduces Privacy Sandbox for Android

Learn more

Consumer control and “common sense” key to tackling mobile ad blocking: IAB UK study

Learn more
Mobile Engage

IAB UK bids farewell to flagship Mobile Engage event

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.