IHS White Paper on online advertising and the European digital economy

Paving the way: how online advertising enables the digital economy of the future.

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive