IHS White Paper on online advertising and the European digital economy

Paving the way: how online advertising enables the digital economy of the future.

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising.

DOWNLOAD PAVING THE WAY PAPER (PDF 752KB)

Topics

online advertising

Related content

IAB Europe

EU Online Advertising reaches landmark €30.7bn

Digital advertising spend edges closer to TV across Europe

UK ad spend per head emphasises significant market lead in Europe

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon