IHS White Paper on online advertising and the European digital economy

Posted on: Wednesday 25 November 2015

Share this

Paving the way: how online advertising enables the digital economy of the future.

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising.

Share this

Related content

Adex-Benchmark-2018

Member Research: AdEx Benchmark H1 2018 Study

Mobile Ad Spend Crosses €10bn Mark in First Half of 2018, Latest AdEx Benchmark Study Reveals

Learn more

UK ad spend per head emphasises significant market lead in Europe

Steph Clarke, the IAB UK's Senior Research Executive analyses the data from IAB Europe's latest AdEx benchmark study.

Learn more

Digital advertising spend edges closer to TV across Europe

IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Learn more
IAB Europe

EU Online Advertising reaches landmark €30.7bn

European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.