IHS White Paper on online advertising and the European digital economy

Posted on: Wednesday 25 November 2015

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Paving the way: how online advertising enables the digital economy of the future.

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising.

Download Paving the Way Paper (pdf 752kb)

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online advertising

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