IHS White Paper on online advertising and the European digital economy
Paving the way: how online advertising enables the digital economy of the future.
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising.
Topics
Related content
EU Online Advertising reaches landmark €30.7bn
Learn more
Digital advertising spend edges closer to TV across Europe
Learn more
UK ad spend per head emphasises significant market lead in Europe
Learn more
State of AI in Advertising: Charting the Shift from Automation to Autonomy
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report