EU Self-Regulation of Online Behavioural Advertising
This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and enforcement system.
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An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade