EU Self-Regulation of Online Behavioural Advertising

This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and enforcement system.

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IAB Q&A ON EU SELF-REGULATION OF ONLINE BEHAVIOURAL ADVERTISING

Topics

Self regulation
Data & privacy
Policy

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