EU Self-Regulation of Online Behavioural Advertising

Posted on: Wednesday 21 November 2012

This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and enforcement system.

Related content

Parliament

IAB UK’s consultation response to the Online Advertising Programme

Read the key points we make in our consultation response to the OAP and download the full document

Learn more
Christie Dennehy-Neil

Online Advertising Programme could be a huge opportunity – if we engage with change

Our Head of Policy and Regulations, Christie Dennehy-Neil explains the scope and implications of the Online Advertising Programme. This piece was first...

Learn more
A picture of a cappuccino and croissants

Government postpones HFSS online ad ban to 2024

In what is a major win for the digital ad industry, the Government has announced that the implementation of the HFSS online ad ban will be delayed by a...

Learn more
UK Parliament

FAQs: Understanding the Online Advertising Programme consultation

What is the Online Advertising Programme? And what happens now the consultation has closed? We answer key questions about the OAP

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.