EU Self-Regulation of Online Behavioural Advertising

Posted on: Wednesday 21 November 2012

Share this

This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and enforcement system.

Related content

Jed Mole

Healthy competition: an argument for third-party data

Jed Mole, European Marketing Director at Acxiom, on why third-party data is important for business. 

Learn more

IAB UK GDPR checklist

The 25 May 2018 marks the day from which the General Data Protection Regulation (GDPR) will apply to every company doing business in the EU, including...

Learn more

Content and native disclosure guidelines version 2 - February 2018

Learn more
Digital Advertising Policy Guide

Digital Policy Guide

Welcome to the IAB UK’s guide to digital advertising policy and regulation. Everything you need to know about existing rules and regulations, as well as...

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.