EU Self-Regulation of Online Behavioural Advertising
This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and enforcement system.
Topics
Related content
What’s happening with the HFSS ad ban?
Learn more
All change? What to expect from the new Government
Learn more
IAB UK’s response to Ofcom consultation on ASA as co-regulator
Learn more
What we know from Starmer’s first King’s Speech
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
