EU Self-Regulation of Online Behavioural Advertising

This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and enforcement system.

Downloads

IAB Q&A ON EU SELF-REGULATION OF ONLINE BEHAVIOURAL ADVERTISING

Topics

Self regulation
Data & privacy
Policy

Related content

presenting

IAB UK champions SMEs using digital advertising in Parliament

people chatting

Government sets out long-term vision for the creative industries

IAB event

All roads lead to Manchester

Powering Up 2025: recommendations to help SMEs unlock the power of digital

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon