Instagram acquiring new followers at speed

Posted on: Monday 06 April 2015

Data from Yesmail has shown the photo-sharing platform's users' grow at more than double the rate of other social platforms. 

Share this

Data from Yesmail has shown that brands on Instagram are acquiring new followers at more than twice the rate of other social platforms. The photo-sharing platform saw their number of followers grow 278 per cent in 2014, with retailers attracting eight per cent more followers per month. Furthermore, eMarketer estimates the social network’s audience will rise by nearly 21% to 77.6 million users.

Restaurants were the biggest users of the platform, accounting for 31.1 per cent of the brands analysed. They were followed by hotels (30.8 per cent), retailers (23 per cent) and consumer packaged goods brands (16 per cent).

Currently, 23 per cent of brands use Instagram as part of their social marketing strategy - a smaller number than Twitter (82 per cent), Facebook (80 per cent), Twitter (82 per cent), Youtube (60 per cent) and Google+ (37 per cent). However, with this extraordinary growth Instagram will surely see those figures rise in the very near future.

Share this

Topics

Related content

Lego targets 'kidults' with new Instagram ad

Lego targets 'kidults' with new Instagram ad

Lego seeks an alternative market with Instagram ad aimed at stressed millennial adults instead of children.
 

Learn more

Marks and Spencer to be first to trial Instagram Stories in-app shopping

Marks and Spencer will be one of the first brands to trial in-app shopping in Instagram Stories and a personalised shopping channel within the Explore...

Learn more

Time limit tools coming to Facebook and Instagram

Both Facebook and Instagram are introducing tools that allow users to set a time limit for their platform usage in a bid to prevent social media...

Learn more

Becks tops UK's Instagram rich list

David Beckham is the UK celebrity whose Instagram posts comes with the highest value, effectively making him the country's most valuable social...

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.