There was a time when Instagram had no advertising options, which was a popular format for users. There was uproar when advertising was introduced on the platform, but this didn't last long, and people continued using Instagram as much as ever.
Now, it has reached the milestone of 500,000 advertisers on the platform. While this is brilliant for Instagram, it does mean that competition among advertisers will be higher than ever.
However, it's still a great opportunity for brands to reach a wide audience. In fact, there is a much higher number of sponsored ads on other social platforms, meaning Instagram is often the best choice for advertisers.