Half a million advertisers now on Instagram

Posted on: Tuesday 04 October 2016

Instagram now as submerged with advertisers than other social platforms.

Share this

There was a time when Instagram had no advertising options, which was a popular format for users. There was uproar when advertising was introduced on the platform, but this didn't last long, and people continued using Instagram as much as ever.

Now, it has reached the milestone of 500,000 advertisers on the platform. While this is brilliant for Instagram, it does mean that competition among advertisers will be higher than ever.

However, it's still a great opportunity for brands to reach a wide audience. In fact, there is a much higher number of sponsored ads on other social platforms, meaning Instagram is often the best choice for advertisers.

Share this

Topics

Related content

Lego targets 'kidults' with new Instagram ad

Lego targets 'kidults' with new Instagram ad

Lego seeks an alternative market with Instagram ad aimed at stressed millennial adults instead of children.
 

Learn more

Marks and Spencer to be first to trial Instagram Stories in-app shopping

Marks and Spencer will be one of the first brands to trial in-app shopping in Instagram Stories and a personalised shopping channel within the Explore...

Learn more

Time limit tools coming to Facebook and Instagram

Both Facebook and Instagram are introducing tools that allow users to set a time limit for their platform usage in a bid to prevent social media...

Learn more

Becks tops UK's Instagram rich list

David Beckham is the UK celebrity whose Instagram posts comes with the highest value, effectively making him the country's most valuable social...

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.