Instagram's first campaign to be held in France

Posted on: Monday 06 June 2016

Facebook launches first ever campaign for Instagram.

Share this

Facebook, owner of social network Instagram, has launched its first ever marketing campaign for its sister company.

The campaign will be held in France, and will include out-of-home (OOH) posters and pop-up displays, cinema and digital ads across the country.

Head of Facebook France, Laurent Solly, told French newspaper Les Echos: "We are still growing, but it is mostly a way to celebrate our Instagram community, [which is] very active in France."

Speaking to the Verge, a spokesperson from Instagram also said that the campaign will showcase "images and videos from everyday French Instagrammers".

Representatives from Facebook and Instagram haven't confirmed how much has been spent on this campaign, but Mr Solly did say that the investment was "significant".

Share this

Related content

Lego targets 'kidults' with new Instagram ad

Lego targets 'kidults' with new Instagram ad

Lego seeks an alternative market with Instagram ad aimed at stressed millennial adults instead of children.
 

Learn more

Marks and Spencer to be first to trial Instagram Stories in-app shopping

Marks and Spencer will be one of the first brands to trial in-app shopping in Instagram Stories and a personalised shopping channel within the Explore...

Learn more

Time limit tools coming to Facebook and Instagram

Both Facebook and Instagram are introducing tools that allow users to set a time limit for their platform usage in a bid to prevent social media...

Learn more

Becks tops UK's Instagram rich list

David Beckham is the UK celebrity whose Instagram posts comes with the highest value, effectively making him the country's most valuable social...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.