IAB Europe: Mobile Brand Builders
Posted on: Wednesday 06 May 2015
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to advertisers.
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The recommendation aims to achieve the following objectives:
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Drive brand investment into digital
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Fuel the increase of brand advertising on mobile through Programmatic Trading
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Simplify the landscape of mobile ad formats across Europe
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Reduce the processes and costs related with planning and booking national and Europe-wide brand advertising campaigns
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