IAB Europe: Mobile Brand Builders
Posted on: Wednesday 06 May 2015
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to advertisers.
The recommendation aims to achieve the following objectives:
Drive brand investment into digital
Fuel the increase of brand advertising on mobile through Programmatic Trading
Simplify the landscape of mobile ad formats across Europe
Reduce the processes and costs related with planning and booking national and Europe-wide brand advertising campaigns
Moving on from a decade of mobileLearn more
Digital Audio Britain
The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very convenientlyLearn more
Pernod Ricard and S4M, a Travel Retail Campaign
Reaching Your On The Go Target Audience.Learn more
Live broadcasts go to the top of Twitter users' timelines
Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.