IAB Europe: Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to advertisers.

The recommendation aims to achieve the following objectives:

  •  Drive brand investment into digital

  •  Fuel the increase of brand advertising on mobile through Programmatic Trading

  •  Simplify the landscape of mobile ad formats across Europe

  •  Reduce the processes and costs related with planning and booking national and Europe-wide brand   advertising campaigns

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