IAB Europe: Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to advertisers.

The recommendation aims to achieve the following objectives:

  •  Drive brand investment into digital

  •  Fuel the increase of brand advertising on mobile through Programmatic Trading

  •  Simplify the landscape of mobile ad formats across Europe

  •  Reduce the processes and costs related with planning and booking national and Europe-wide brand   advertising campaigns

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

Mobile
guidelines

Related content

Google introduces Privacy Sandbox for Android

MobileAdsUnite

Consumer control and “common sense” key to tackling mobile ad blocking: IAB UK study

Mobile Engage

IAB UK bids farewell to flagship Mobile Engage event

Mobile post-click tracking FAQs

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more