IAB UK introduces series exploring trust & effectiveness in digital
Trust and effectiveness underpin successful advertising, but these terms can feel nebulous. Our new content series asks IAB members to explore key themes...
Learn moreDownloadable Software Code of Conduct
Posted on: Tuesday 26 May 2015
This document updates the Downloadable Software Applications Code of Conduct (previously revised in May 2010). The code of conduct applies to affiliates and online publishers which use downloadable software applications to direct website traffic to online merchants as part of an affiliate marketing program operated by any of the affiliate marketing networks which enforce the Code.
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