marketing

Abi

Global markets offer huge opportunity – but are marketers able to execute?

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Emojis in marketing campaigns

Effectiveness of emojis in marketing campaigns revealed

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Google AdWords updates to benefit digital marketers

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Tipping point or tripping point? Assessing the ROI of digital beyond the screen

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Smirnoff takes on internet trolls with new creative marketing campaign

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IAB / PWC Online Performance Marketing Study (OPM) 2016

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How retailers can use mobile data to help drive shopping behaviour

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The analytics wonderland

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Kevin Edwards

Ten affiliate marketing trends for 2017

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Retailers planning email marketing push

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Snapchat 'must prove itself to marketers'

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Brand Storytelling

Storytelling marketing 'boosts page conversions'

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