YouTube focuses on creativity with new ad campaign
Posted on: Monday 07 November 2016
YouTube's latest ad campaign debuts today
YouTube has chosen up-and-coming stars of the platform as the focus of a new ad campaign that will feature the brand's first programmatic cinema advertising.
The Google-owned social video site is rolling out ads featuring 18 UK-based YouTube creators - who have a combined subscriber figure exceeding 48 million - today (November 7th).
Cinema screens, bus shelters and digital panels alongside escalators are some of the out-of-home sites that will host the ads, which run until December 12th.
Partner websites like Vice and Time Out will also display content, while YouTube's masthead will take on 360-degree functionality that lets user explore each creator featured in the campaign.
Marketing director for Europe, the Middle East and Africa at YouTube Rich Waterworth described the campaign as "a celebration of the quality and diversity of content" on the platform.
"It’s our openness that keeps creators at the cutting-edge of creativity; a place where trends are broken and go mainstream; where new stars are born; new voices heard, and where the audience is truly in charge," he added.
Turning Attention into ActionLearn more
Global markets offer huge opportunity – but are marketers able to execute?Learn more
Snapchat appoints its first fashion editor
Snapchat is coming into line with Instagram and YouTube by appointing Selby Drummond, formerly of Vogue, as its first fashion editor.
Effectiveness of emojis in marketing campaigns revealed
Consumers are 66 per cent more likely to open emails if they contain emojis in the subject line, new research reveals.Learn more