Facebook video metrics updated

Posted on: Sunday 14 August 2016

Facebook has updated its video tools and metrics.

Share this

Facebook has made changes to the features and metrics for its videos, which means it's now easier for publishers to refine their content.

Demographic, geographic, live engagements and share/cross-posting data metrics have now been added to videos, meaning that publishers can see more accurately the people who are engaging with their video content.

These can be found in the new Audience Engagement card within Video Insights, which is available for all video types, including Live and 360.

In addition to this, 360 videos are now able to pan to a specific point of interest at pre-selected moments, while heat maps can highlight where the highest volume of users is looking.

Facebook stated in a blog post: "As more and more people immerse themselves in 360 video experiences, we want to help publishers and creators better engage their audiences and learn more about how they respond to their 360 videos."

Share this

Related content

Abi

Global markets offer huge opportunity – but are marketers able to execute?

Learn more
Emojis in marketing campaigns

Effectiveness of emojis in marketing campaigns revealed

Consumers are 66 per cent more likely to open emails if they contain emojis in the subject line, new research reveals.

Learn more
video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Digital video: Principles for creative best practice

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.