Facebook video metrics updated

Facebook has made changes to the features and metrics for its videos, which means it's now easier for publishers to refine their content.

Demographic, geographic, live engagements and share/cross-posting data metrics have now been added to videos, meaning that publishers can see more accurately the people who are engaging with their video content.

These can be found in the new Audience Engagement card within Video Insights, which is available for all video types, including Live and 360.

In addition to this, 360 videos are now able to pan to a specific point of interest at pre-selected moments, while heat maps can highlight where the highest volume of users is looking.

Facebook stated in a blog post: "As more and more people immerse themselves in 360 video experiences, we want to help publishers and creators better engage their audiences and learn more about how they respond to their 360 videos."