These are the IAB’s digital advertising spend figures showing details of 2014. Digital continued to show double-digit growth in 2014 with a new record high of £7.2 billion.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
• UK digital advertising expenditure grows 14.0% to £7.194 billion in 2014
• Search, Classifieds and Display digital advertising all showed healthy like for like growth in 2014
(All figures are correct at time of publishing)