2014 Full Year Digital Adspend Factsheet

These are the IAB’s digital advertising spend figures showing details of 2014. Digital continued to show double-digit growth in 2014 with a new record high of £7.2 billion.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

• UK digital advertising expenditure grows 14.0% to £7.194 billion in 2014

• Search, Classifieds and Display digital advertising all showed healthy like for like growth in 2014

(All figures are correct at time of publishing)

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.