IAB UK introduces series exploring trust & effectiveness in digital
Trust and effectiveness underpin successful advertising, but these terms can feel nebulous. Our new content series asks IAB members to explore key themes...
Learn morePosted on: Tuesday 26 May 2015
This updated best practice guide provides a non-exhaustive set of considerations and practical guidance relating to auditing affiliate program standards and compliance. It is aimed primarily at Advertisers.
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Trust and effectiveness underpin successful advertising, but these terms can feel nebulous. Our new content series asks IAB members to explore key themes...
Learn moreJacques Edeling, Head of Programmatic at Performics @ Starcom, argues why click-through rates aren’t a sound measure for quality or performance
Learn moreThe Advertising Standards Authority (ASA) and some of the biggest companies in the digital advertising supply chain have concluded a year-long voluntary...
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Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.