Chapter Two: Market Disruptors
How to Get Ahead of the Game - Gaming as a Media Channel
From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at what makes gaming’s offering distinct.
Why Influencer Marketing Will Continue to Thrive
How have brands such as Glossier and Telfar cultivated communities of brand ambassadors to build brand loyalty? Reena Rai, Pinterest’s Creator Lead explains.
How AVOD is set to change the current connected TV market
Ad based video-on-demand services are growing in popularity and allow advertisers to reach engaged viewers in a quality, contextual environment. Here Rakuten explore the possibilities for brands
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Next Chapter: Intelligent Connectivity
In this chapter we will be examining the technological and methodological innovations that will help us adapt to the demands of an increasingly interconnected world. From cross-channel attribution to the birth of 5G, we’ll be looking into how you can future-proof your activity as we enter deeper into the digital age.