Chapter Five: Using Digital For Good
Digital-First Talent as a Vehicle for Change
How can influencer marketing see brands drive engaging dialogue on societal issues and use social media for good? Amy Bryant-Jeffries, Partnerships Director at Gleam Futures fills us in.
Protecting User Privacy in the Digital Advertising Ecosystem
Raina Roberts, Sales Manager EMEA at Smartology, explores how the push to a more privacy-focused digital advertising landscape is taking place at a time when digital creativity and innovation have never been more important.
Inclusive Design: Bridging the digital divide and increasing ROI
What is inclusive design and why should businesses be taking note of it? Tugba Erdem, UX Strategist at SHERPA explains.
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Next Chapter: Old Take, Fresh Tech
This chapter will take a deeper look into how traditional marketing techniques and practices are being rejuvenated and adapted for a digital world. From Automated Digital Out of Home to the rebirth of Contextual Advertising, we will examine how new technologies paired with creative thinking have provided a platform for innovation.
A look into cutting-edge digital tech and how we can prepare for the arrival of these future game-changers.
The digital innovations that will redefine best practice in the coming years.
The innovations that will help us adapt to the demands of an increasingly connected world.
Performance driven innovations that will revolutionise the consumer purchase journey.