Guide to Digital Innovation Font

Chapter Five: Using Digital For Good

Digital-First Talent as a Vehicle for Change

How can influencer marketing see brands drive engaging dialogue on societal issues and use social media for good? Amy Bryant-Jeffries, Partnerships Director at Gleam Futures fills us in.


Using Digital For Good

Start browsing the chapters

Next Chapter: Old Take, Fresh Tech

This chapter will take a deeper look into how traditional marketing techniques and practices are being rejuvenated and adapted for a digital world. From Automated Digital Out of Home to the rebirth of Contextual Advertising, we will examine how new technologies paired with creative thinking have provided a platform for innovation.