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OMD's Better Planet team aims to bring tangible and significant changes to their agency, client work, and partners by embracing hopeful optimism and tackling sustainability challenges. They meet bi-weekly to discuss initiatives and ideas, ensuring a clear focus and allocation of resources. The team's first success was creating the agency's first Pre-Loved Swap Shop, which garnered impressive results. By aligning with the Omnicom Green team leads and securing support from the Board, the team has...

IKEA’s ambition with their Sustainability campaign was to be leaders in life at home, aiming to get consumers, existing and new, to primarily start living more healthily and sustainably at home. They wanted to do this by delivering this message to as many people as possible. To reach this goal, IKEA needed a partner with the data and activation expertise to drive incremental reach on top of their linear TV activity and deliver campaigns that drive conversions in an affordable and sustainable way...

Mustard, a UK-based motor insurance comparison website, was looking to increase brand awareness, favourability, website traffic, and purchase intent. Since the insurance comparison market is over-saturated, this provided a challenge for Mustard to rival competitors and become a well-known brand. Mustard hadn’t previously run a targeted audio campaign, which provided an opportunity to deliver strong results while also proving the effectiveness of dynamically targeted ads.

Wuntu is a free offers and rewards app launched by Three. Each Wednesday, the app refreshes itself with custom special offers and rewards, across categories including entertainment, travel, food and technology. The objectives of the campaign were to raise awareness of Three’s ‘Wuntu’ rewards app, while communicating the breadth and scale of what it can offer, with a particular focus on maximising coverage on Wednesdays. Conversion to app downloads was key. The challenge was to communicate Wuntu...

With a growing demand in Europe for electric vehicles, Hyundai UK has an ambitious objective to increase market share in the coming years. The brand is heavily investing into innovative technologies for customer acquisition across digital channels and focusing on its first-party data strategy.

Say It Now, the voice assistant ad tech firm, partnered with Tesco, the UK’s largest supermarket chain, and Mediacom, the global media agency, to create their first smart speaker audio advertising campaign that enabled smart speaker listeners to receive reminders on Tesco’s weekly Christmas deals by saying ‘Alexa, Open Tesco.’ During the Christmas period, Tesco wanted to ensure that smart speaker listeners did not miss out on any of their deals and that their brand name stayed at the front of...

As a member of Ad Net Zero, IAB UK is committed to helping the advertising industry hit net zero by 2030. This case study delves into what we’re doing internally to cut our carbon footprint, in the hope that it provides your company with some helpful advice and tips on how to make similar changes.

Blis’ grassroots D&I initiative, Rise, has created a meet up series called ‘Let’s talk about…’ to help the women of Blis to support one another. It has been created as a ‘safe space’ for women to meet monthly and talk about challenges uniquely or predominantly faced by women in the workplace. It's an informal, no-judgement virtual group session that anyone can join and bring their true confessions, fears or questions. Topics we've covered include imposter syndrome, bravery vs perfection...

With a focus on powering its data centres via renewable energy, PubMatic invested in enough wind and solar power annually to account for every unit of electricity used across its global data centre operations. Creating a renewable energy strategy included collaboration with data centre colocation providers and procurement of qualified renewable energy through virtual power purchase agreements (vPPA) and retail supply agreements.

Homeward Legal is a conveyancing services company operating in a fiercely competitive sector, primarily driven by paid search marketing. The business needed another incremental and cost-efficient way to drive new customer acquisitions. It turned to Awin Access to harness its entry level service and test if affiliate marketing could do just that.

By setting up this book club, we have created a space where Xandr employees can share thoughts, experiences and ideas - opening up conversations about gender inequity and raising awareness of the issue with an intersectional lens.

The Anti-Racism Awareness Forum has allowed People of Colour (POC) within the Xandr team to share their experiences of racism and help inform other employees about how they can tackle racism - right down to addressing the microaggressions that occur every day.

Throughout the pandemic, wearable tech became even more prevalent—driven by heightened interest surrounding health and wellness and increased demand for audio tech at home. The market was exploding and competition was fierce, with worldwide spending on wearable devices totaling $69 billion in 2020. Huawei partnered with Wavemaker UK and Captify to spearhead expansion into the emerging wearable tech space and shift consumer perceptions of Huawei as solely a telcobrand. Through a unique search...

This case study looks at the brand effectiveness of the hottest new media channel, mobile in-game advertising. Sharing exclusive insights from a brand uplift study carried out by mobile specialists, On Device Research it analyses a campaign from InGamePlay specialists AdInMo on behalf of UK breast cancer charity Walk the Walk.

To help ensure diversity of talent across our business, we have taken multiple steps to improve the inclusivity of our recruitment process. This includes training our leadership team about unconscious bias, applying an IDE framework to our supplier list and working with the Government's Kickstart scheme to create jobs and provide experience for young people on Universal Credit.

Rather than taking a top-down approach, we at Teads wanted to engage our employees in how we should improve inclusion and diversity within the team. To do this, 14 Teads employees have set up the Culture Committee to decide IDE priorities and set the agenda when it comes to implementing change.

At Telegraph Media Group, we wanted to find a way to bring staff together and support International Women’s Day on 8 March 2021, while we were in a national lockdown. ‘4 Miles 4 Change’ saw our staff do four miles of exercise with family and friends during the first week of March, raising money for charity Smart Works – which supports women back into the workplace.

There is a commonly held belief that ‘gamers’ are men aged between 18 and 34 – but the reality is much more diverse. At GameSpot, a Red Ventures owned company, we wanted to dispel the myth of who a gamer is and show marketers that gaming is a means of reaching a hugely diverse demographic. We did this by working with the Association of Online Publishers and Some Research to carry out a survey, giving us a more granular view of the gaming audience.

We wanted to open up opportunities for students who had not previously seen careers in Media as a possible option. In order to do this, we partnered with a school local to the Spark Foundry offices in Hammersmith and Fulham to fill apprenticeship roles and provide invaluable experience for those considering their career options.

Covering topics from cultural appropriation to flexible working, the Lotame Inclusion and Diversity Newsletter is a key way for us to share IDE initiatives within the company, raise important issues and engage staff in a fun and accessible way. The newsletter is run by an open group of up to 20 employees, and we encourage staff to share the content with friends and family.