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PRESS Healthfoods ran a conversion-optimised campaign using Meta’s Advantage+ shopping and creative tools, including generative AI. The campaign was designed to improve efficiency, unlock new audiences and boost product sales. The brand A/B tested its usual photo-based ad approach against Meta’s generative AI features, which included automated enhancements, image generation and copy variation. Ads were served to UK adults aged 18+ across Meta placements using AI-optimised budgets and placements.

Perform used digital advertising to support its peak trading period in September 2024, when many parents seek enriching after-school activities for their children. Working with an independent agency , Perform shifted from a siloed strategy to a more integrated, cross-channel approach to drive free trial bookings. Channels included programmatic display, paid social, paid search and digital out-of-home (DOOH). Display ads used contextual AI and look-a-like audiences. Paid social leveraged first...

To support its ongoing mission of ensuring enough water for trees, plants and wildlife to thrive, South East Water launched a digitally driven, multi-channel campaign in Kent and Surrey. The initiative used a combination of sponsored content, local posts and paid campaigns to consistently promote water conservation messages across a highly targeted audience. Working with Reach and its hyper-local community platform InYourArea, South East Water employed postcode-level targeting using first-party...

Elida Beauty ran a tactical campaign for its Impulse brand in partnership with Tesco Media, aiming to drive online sales on Tesco.com while also influencing in-store purchase behaviour of a every day, competitively priced product. The campaign was designed to test how effectively digital advertising could deliver both online and offline results. The campaign used digital media to attract new customers, convert purchase intent, and support in-store sales. A carefully selected mix of performance...

To grow brand share and engage shoppers during a high-profile pet event at Tesco taking place both in-store and online. Inspired Pet Nutrition launched a multi-channel campaign for its Harringtons and Butcher’s brands, activating across digital and physical touchpoints. The strategy was designed to drive immediate sales while building long-term customer loyalty through targeted placements. Onsite display advertising was used to reach and inspire pet owners during their online research phase...

To support the launch of Juicy Apple, a new product within its cider range, Thatchers Cider ran an offsite Meta campaign in partnership with Tesco Media. The objective was to build awareness and drive interest among shoppers with a demonstrated interest in new products and the cider category. Using Facebook and Instagram and Tesco first-party data to build relevant audiences, the campaign targeted cider drinkers and new product explorers, delivering a strong volume of video views and impressions...

Newell Brands, in partnership with Tesco Media activated a seasonal campaign to promote Yankee Candle ahead of the Christmas gifting period. Using targeted media placements, the campaign focused on Tesco shoppers actively searching for gifts and looking to discover new brands. The strategy combined Sponsored Search with Onsite Display Banners to remain visible across the online journey and supporting both discovery and conversion shopper missions.

At Skyrise, Coffee & Conversations is a key part of our culture, creating a safe, open space where people can talk about mental health without stigma or fear. To mark #TimetoTalk Day, we hosted a session called "Conversations Can Be Lifesaving," focusing on how talking, listening, and checking in on others can truly make a difference. With suicide still the leading cause of death for men under 35 in the UK, and stigma preventing many from seeking support, we wanted to create a space where people...

This year, we invested in our employee resource groups (ERGs) in terms of good governance and support (both with time and budget) and we saw the exciting results immediately resonate. In 2023, following a UK reset the previous year, we used our learnings to strategically reposition our voluntary employee resource groups (ERGs) globally. 2024 was about implementing the plan with the flexibility to adapt during company growth. Our ERGs also became more unified, with an overarching brand that...

As a globally renowned telecom giant, Vodafone has a vested interest in ensuring its ad campaigns remain at the forefront of technological innovation. In the UK, one of Vodafone’s competitors, a brand much loved by consumers, had discontinued its customer-facing broadband service. This created a gap in the market that Vodafone was eager to capitalise on. However, in a competitive space with short customer-consideration windows, Vodafone needed to act swiftly and precisely to attract these...

In honour of PRIDE month, the Adform UK office organised an uplifting and engaging event to promote awareness and celebration. The event brought together employees for a spirited PRIDE Trivia quiz and an exciting game of BINGO. During the quiz, participants delved into the rich history of PRIDE, its global celebrations, and the profound significance of the PRIDE flag and its vibrant colours. It was not just a test of knowledge but also an opportunity for ongoing education about the origins and...

Hyundai Turkiye was looking to drive brand awareness and influence consumer purchasing decisions with a focus on increasing interactions to consider the IONIQ 6 EV, an electric sedan featuring aerodynamic styling, ultra-fast charging, LED pixel lights, and cutting-edge technology. To strengthen an existing programmatic campaign with additional touchpoints, Hyundai decided to use in-game audio advertising, a mass channel within their target audience. In-game audio ads are not measurable...

KFC wanted to launch its own delivery service in a crowded, competitive market — one that was occupied by third-party aggregator platforms and the brand’s heavy-spending main competitors, but that provided a tantalising opportunity as delivery and takeaway sales in 2022 for restaurants were double that of pre-Covid levels

boohooMAN is one of the leading online retailers of affordable men’s fashion in the UK. Hoping to amplify the performance of PayDay – one of the best-performing retail days in their market – boohooMAN came to TikTok to launch a two-phase campaign dedicated to driving brand awareness and boosting sales.

Blis, a global marketing company, embarked on an inclusive Pride celebration that revolved around two key pillars: education and employee engagement. Under the educational pillar, they hosted a series of events throughout the month, including Pride-themed sessions, employee-led discussions, and an external panel featuring members of the transgender community. Simultaneously, they engaged employees with themed gifts and events such as plant pot painting, sing-along evenings, and pride-themed...

At ShowHeroes, we strive to build a responsible and sustainable adtech company, which means we aim to balance people, planet and profits. As a Sustainability Champion I am spearheading the sustainability efforts within ShowHeroes. This means focusing on building a great place to work; championing diversity, equity, inclusion and belonging; contributing to environmental sustainability; giving back to communities; and ensuring we have high standards of governance.

The UK housebuilding industry is currently facing negative connotations, with publishers and individuals reporting unsatisfactory experiences in build quality and brand experience; this is amid a housing crisis and a mounting pressure on the current UK government to address this. Since 1999, The Hill Group have had the vision to be the most trusted housebuilder by creating exceptional homes and sustainable communities. This has been paramount to their success, standing as the third largest...

To raise mental health awareness and drive action for EMEA MiQers, the DEI and Talent teams worked collaboratively, sharing knowledge and expertise. We hosted regional-wide events in our London, Manchester, Germany and Dubai offices at the end of May. The aim was to raise awareness of mental health in the workplace and bring us together as a collective.

As LGBTQ+ identifying employees and allies of a small company recently acquired by Microsoft, we wanted to ensure our grassroots mentality of learning and sharing stayed strong. Creating and fostering safe-spaces is a core value of ours so we held an in-person 'Small Group Discussion' focused on the current state of media representation as it applies to gender and sexuality; questioned the ethics in implementing data collected on gender and sexuality; and examined best practices for how to best...

Following qualifying as mental health first aiders, the team ran multiple workshops open to all members of our organisation. These workshops included activities on identifying unhealthy behaviours, how to have conversations about mental health and signpost colleagues to professional services. These workshops created a safe space for people to speak openly about their own experiences with mental health. It was also an opportunity to draw attention to the vast number of resources that we have...