Environmental Sustainability FAQs
With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.
If you are an IAB member and would like to be involved, please get in touch at [email protected]
Section 1 - About your company
Company name
Number of UK employees
Number of global employees
Company type
Ad Tech or Data Company
Media Agency
Ad Tech or Data Company
Ad Tech or Data Company
Ad Tech or Data Company
Ad Tech or Data Company
Ad Tech or Data Company
Ad Tech or Data Company
Ad Tech or Data Company
Media Agency
Media Agency
Ad Tech or Data Company
Media Agency
Ad Tech or Data Company
Media Owner or Publisher
Ad Tech or Data Company
Media Agency
Brand
Media Owner or Publisher
Ad Tech or Data Company
Media Owner or Publisher
Platform
Ad Tech or Data Company
Media Owner or Publisher
Media Agency
Media Owner or Publisher
Ad Tech or Data Company
Ad Tech or Data Company
Ad Tech or Data Company
Ad Tech or Data Company
Media Agency
Platform
Other
Media Owner or Publisher
Platform
Ad Tech or Data Company
Ad Tech or Data Company
Person accountable for environmental sustainability
Section 2 – Your company’s energy usage
Category of emissions measured eg: scope 1,2,3
Reduction strategies in place for energy use
More details to be provided in late Q1 2024
As an ISO14001 accredited company we set annual environmental objectives. For the year 2023/24 this includes a target to reduce operational electricity consumption by 5%, as well as a switch to 100% renewable energy. Additionally, we are publishing our first set of GHG emissions data at the end of 2023 (incorporating Scope 1, Scope 2 and core Scope 3) and alongside that our Carbon Reduction Plan, which will incorporate further ongoing energy reduction initiatives.
AudienceXpress/FreeWheel is a Comcast company.
From an enterprise level, Comcast has set a goal to be carbon neutral by 2035 for Scope 1 and 2 emissions across our global operations. To meet our goals, we are focused on:
1. Sourcing renewable and clean energy
We will shift to more zero carbon, renewable electricity by partnering with local utilities and investing in new renewable energy through power purchase agreements and securing renewable energy credits.
2. Improving our energy efficiency
Across our buildings, network, vehicle fleets, production studios, and theme parks, we will continue to develop and implement projects to improve energy efficiency. Combined with purchasing carbon offsets to address emissions that have not yet been mitigated, these efforts will help us further reduce our carbon footprint
3. Measuring and reporting on our Scope 1 and 2 emissions annually
To provide transparency and help drive improvement, we will report data using the Greenhouse Gas (GHG) Protocol consistent with the Sustainability Accounting Standards Board (SASB) and Task Force on Climate-Related Financial Disclosures (TCFD) frameworks.
For additional information on how we are tackling sustainability and carbon reduction, please refer to our corporate website
To reduce our S1 and S2 emissions we are focused on switching 100% of our fleet vehicles to be EV or low emission by 2030. We are also committing to migrate our data centres fully to the cloud and reduce overall electricity use by 50% by 2030, and procure 100% renewable for our remaining needs. Our S3 emissions are heavily weighted towards purchased goods and services and use of sold goods - we are working with our procurement team to understand the reduction strategies of our top spend suppliers and we are also looking at the vehicles that the group takes on balance sheet to be sold.
We have a partnership with Impact+ which allows us to measure the amount of carbon usage pre, during and post campaign.
Science Based Targets initiative (SBTi) has validated Blis’ carbon footprint calculation and our aims to reduce our carbon footprint by 42% by 2030. Our plans include moving into more energy-efficient workspaces. ensuring our Google cloud infrastructure is optimised, employee training and awareness of our environmental policy and how employees can reduce their impact at work and home, encouraging environment friendly business travel, partnering with creative partners that can reduce our carbon footprint and using our sustainability squad to impact change in their areas of the business.
Scope 1 - We are able to remotely shut down all power to the office after work and weekends. We are encouraging all our commuters to use public transport and not their personal cars.
We have submitted our reduction targets to SBTI and are currently awaiting their approval.
In parallel, 100% of the data centers’ energy consumption is supplied from decarbonized sources or offset through certificates. Criteo takes numerous actions aimed at reducing the energy consumption of offices, such as automatically switching lighting off at night or relying on motion sensors, using energy-efficient LED lighting, configuring all laptop’s default settings to go into sleep mode when the laptop is not used and into low battery mode (lower energy consumption) when it is not plugged in.
We are a certified B Corp and have targets in place.
https://www.group.dentsu.com/en/sustainability/common/pdf/integrated-report2023_all.pdf
- Hybrid working policy and reducing office-based energy consumption
- Use the findings from our Energy Savings Opportunity Scheme (‘ESOS’) and Streamlined Energy & Carbon Reporting (‘SECR’) assessments to investigate where and
how we can reduce the amount of energy we use, wherever possible
- Switch off lights and electrical equipment when not in use, including the widespread use of motion-sensitive lights
- Adjust heating and cooling with energy consumption in mind, again using automatic sensors and timers
- Take the energy consumption and efficiency of new products into account when purchasing
- Ensure energy is sourced from 100% renewables by 2025
- Select buildings with the highest level of sustainability and eco ratings possible when leasing new office space
- A calendar of global environmental initiatives to educate our staff and inform their at and outside work behaviors
We are working on the company CRP that will be implementing in 2024
Conserving energy, water, wood, paper and other resources, particularly those which are scarce or non-renewable, while still providing a safe and comfortable working environment.
Reducing waste through re-use and recycling and by using refurbished and recycled products and materials where such alternatives are economical and suitable.
Reducing and measuring the impact of a reduction in travel both domestically and Internationally.
When making any purchasing decision, prioritising those products that have a lesser or reduced effect on human health and the environment when compared with competing products that serve the same purpose.
As part of our commitment to powering sustainable advertising, Fifty has gone beyond ‘carbon neutral’ or ‘net zero’ and removed even more carbon than we emitted last year. As of 2022, we’ve balanced 142.58t tonnes of carbon (110% of our emissions for 2021), while protecting biodiversity and supporting local communities. We also have implemented the Scope3 integration into our platform so can now offer clients:
- An understanding of different media domains’ gCO2PM impacts on a regular basis.
- Optimised media plans towards greener solutions, all linked with our audience targeting.
- The opportunity to responsibly compensate for gCO2PM at campaign-end
Global's warehouses are ISO 50001 accredited based on our exceptional energy management strategy.
Our commercial fleet all run using the latest, low-emission, energy efficient engines and 10% of our vans are fully electric. This has contributed to the shrinkage of our carbon footprint. In addition, Global has invested in telematics, which tells us about drivers with poor eco-driving habits (aggressive acceleration, speeding and heavy braking) which all add up to increased fuel usage. We have partnered with the Energy Savings Trust to provide eco-driver training and have addressed individual behaviours where necessary.
Global uses energy efficient LED lighting in our offices and warehouses, which has contributed to decreasing our carbon footprint. We also post reminders to switch off appliances and lights in our buildings and in others have introduced motion sensing lighting.
Global is switching off AM broadcast transmitters in favour of investment in DAB+, which is more energy efficient. We continue to adopt virtualisation and cloud computing technology, to reduce the number of physical servers in our IT infrastructure.
Office Emissions: We continue to move our people into modern, more energy-efficient and dynamic workspaces. Our investment in campuses around the world will, by 2025, bring 85,000 of our people together in at least 65 net-zero campuses running on electricity from renewable sources. Our strategy focuses on repurposing old, iconic buildings where we reuse as much of the structure and fittings as we can to retain embodied carbon and limit impact. When we acquire any new premises larger than 50,000 square feet, we aim for that space to be certified to an internationally recognised standard such as the US LEED standard or the UK BREEAM standard. We aim to select, design and run our offices in a way that promotes sustainability and wellbeing. In 2022, with our architecture firm BDG, we created a new ESG building assessment tool to help us identify opportunities to reduce energy use, optimise resource use, support our employees' wellbeing needs and create opportunities for circular business models in our materials' use.
Electricity: WPP is committed to sourcing 100% of its electricity from renewable sources by 2025. We are a member of RE100, a global initiative bringing together businesses committed to 100% renewable electricity to accelerate change towards zero carbon grids at scale. We made significant progress during 2022, purchasing 83% of our electricity from renewable sources (2021: 74%).
Though our business model inherently facilitates the contributions of others to an ecofriendly second-hand economy, we are determined to further reduce the impact of our business practices on the environment. Since January 2021, we have worked with external analysts to monitor our monthly energy use and regularly consider ways to become more energy efficient. This analysis considers the energy use from our operations and other areas, including vehicle emissions from business-related activity. Since April 2022, using the information gathered in analyses of our carbon footprint, we began minimising our carbon emissions by migrating the platform’s infrastructure to Google cloud and reviewing our physical office setup.
To support both the business and broader stakeholders in our aim to reach net zero by 2030, we are committed to publishing annual research to provide insight into the state of the circular economy and demonstrate how we can shift from fast to slower/more sustainable consumption.
Committed via SBTi short term 30% emissions reduction by 2030 and net zero by 2045.
We have set specific objectives, which include:
- Enforcing a flexible remote work policy
- Limiting work travel wherever possible to favour online meetings, and using public transport (trains, buses) to attend in-person meetings, regardless of the distance
Targets In alignment with our goals, we have established the following specific targets:
- Conduct energy audits for all facilities each year starting 2022
- Monitor and report energy performance annually
https://query.prod.cms.rt.microsoft.com/cms/api/am/binary/RW15mgm#page=11
Opt for eco friendly food/drink/stationary where possible in business meetings and office food. Actively encourage employees to stay in eco-friendly hotels whilst travelling. Encourage, where possible, for employees to travel via international rail rather than flying. Nano will reduce taxi use for business travel by 50%. Ad Net Zero training available for all staff.
The vast majority of energy-saving “quick wins” have been implemented, however, energy-efficiency working groups at Newsprinters and our headquarters at London Bridge continue to work to try to identify opportunities for saving energy. Working closely with the facilities teams, we utilise our BMS systems to interrogate our energy usage data and identify innovations that can increase energy efficiency, including changes to plant operation times, altered set points and new equipment, such as LED lighting.
In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been approved by the SBTi and re-assessed in 2022, with a Near-Term target by 2030 and a Long-Term target reaching Net-Zero by 2040:
- 2030 Near-Term target: to reduce by 50%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – including a shift to 100% Renewable Energy by direct source before 2030 and become Carbon Neutral before 2030.
- 40 Long-Term & Net-Zero target: to reduce by 90%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – and to neutralize the remaining 10% of emissions using permanent carbon removals.
We run on renewable energy
At SeenThis, sustainability is at the core of everything we do. Our strategy revolves around minimizing our operational footprint while maximizing our handprint — the positive impact we create. Through data-efficient streaming solutions, we enable our clients to reduce the emissions related to their online advertising.
Close to 100% of our emissions are categorized as scope 3. Our emissions reductions strategy is thereby focused on supplier and client engagement, balancing business travel impact, operational data handling, product improvement and data quality enhancement.
Engaging with suppliers and clients: SeenThis will actively engage with both suppliers and clients to collaboratively reduce emissions. This involves assessing the environmental performance of key suppliers and initiating dialogues on emissions reduction strategies.
Balancing business travel impact: SeenThis will continuously evaluate the environmental impact of business travel, weighing its benefits against its carbon footprint.
Optimizing operational data handling: To minimize data waste and its associated energy consumption and carbon footprint, SeenThis will work to improve operational data handling practices.
Technological innovation for positive contribution: SeenThis is continuously working on advancing the data transfer efficiency in theSeenThis streaming technology. Which will minimize downstream emissions, as well as empower clients to further reduce their data waste, related energy, and emissions.
Enhancing data quality for scope 3 emissions: SeenThis will refine the data quality for scope 3 emissions, ensuring a more accurate and comprehensive measurement of environmental impact.
Sharethrough has been measuring its entire carbon footprint since 2021. We first ran a deep analysis on our overall company carbon footprint with 51toCarbonZero, taking into consideration our scope 1, 2 and 3 emissions, in order to better track the impact of our actions and to create a plan to decrease our carbon footprint. In addition, we partnered with Scope3, a company specializing in measuring end-to-end emissions from across the media and advertising supply chain, to measure carbon emissions from every campaign delivered on Sharethrough Exchange.
Sharethrough is committed through Science Based Targets Initiative (SBTi) to achieve net zero by 2030 for Scope 1, 2 & 3 emissions. In order to achieve those targets, Sharethrough is implementing internal and external initiatives, such as implementing a sustainable travel policy, purchasing IT equipment from brands with lower embodied emissions, requesting suppliers to implement SBTi targets, etc.
For its advertiser clients, Sharethrough provides detailed reporting on the campaign’s carbon footprint as well as recommendations on how to reduce carbon emissions instead of only focusing on offsetting. In addition to providing campaign-level data, we include reporting by domain (total emissions and emissions per one thousand impressions) as well as carbon equivalences and recommendations to reduce carbon emissions without affecting the performance of the campaigns.
Sharethrough’s Green Media Products (GreenPMP™ & Low Emission PMPs ) reduce & compensate for all carbon emissions generated from the media distribution and ad selection processes of the programmatic supply chain. Emissions from media distribution include the CO2e generated by media delivery including CMS, CDNs and hosting services, publishing overhead including employee and office expenses, data transfer and consumer device emissions during consumption. Ad Selection Emissions include the CO2e generated by Ad tech including servers and cloud computing, analytics, network traffic, storage, data providers, and vendor overhead.
In an effort to catalyze sustainability efforts by publishers, Sharethrough launched the Net Zero Publisher Program which pays for the first year of carbon measurement costs through 51toCarbonZero to help publishers gain an accurate understanding of their carbon footprint as a company, allowing them to set net zero targets.
We are currently awaiting our first Scope 1, 2 and 3 measurement results due Jan 2024
Office guidelines, Cloud Infrastructure optimization, Guidelines to reduce advertising campaign energy consumption (aligned with GARM and IAB playbooks)
Focus Agency Group Limited is a marketing company based in Feering, Essex which specialises in both offline and online marketing.
Here at Focus, we believe that companies such as ourselves have a great responsibility towards protecting and preserving the environment in which we are based. We are committed to minimizing our impact upon the environment and creating long-term sustainability, alongside encouraging our partners and those we work with to do the same.
The main objective at Focus is to reduce the amount of waste produced and resourced by the business whilst exploring all avenues of waste reduction. Once this objective is in action, we aim to recycle 100% of the waste produced.
Policy Aims
Within our strategy, we endeavour to:
- Minimise waste by evaluating operations and improving efficiency
- Actively promote recycling internally and amongst partners, customers and suppliers
- Communicate the environmental policy to all staff and encourage their involvement
- Implement a training programme for staff to raise awareness of environmental issues
- Encourage more sustainable purchasing practices by purchasing environmentally responsible items wherever possible
- Encourage all Focus staff to become more environmentally aware at home
- Continuously review our environmental impact as well as ensuring that we are on course to achieve our strategic goals
Julie Richards, director sustainability and operational transformation, Guardian News & Media says: “Our second positive impact and sustainability report provides an update on our efforts towards our sustainability goals, highlighting how the Guardian’s purpose runs throughout our operations. We are committed to transparency and accountability, and aim for every aspect of our business to live up to the high standards set by Guardian journalism. It is encouraging to see a reduction of our greenhouse gas emissions by 30% in the last two years, and that we are on track to achieve our longer-term goals. There remains much to do, but this is a really positive start.”
The Guardian says it is also actively investigating ways to assess the impact of its digital advertising supply chain and gain a better understanding of its broader environmental footprint, including its biodiversity impact. As part of these efforts, the organisation is conducting a 12-month trial with Scope3 to assess its carbon footprint in digital advertising and identify areas to reduce emissions.
The goal is to reduce overall carbon emissions by 25% over the next five years, targeting specific areas such as procurement, travel, energy efficiency, cloud computing, and waste management.
Environmental sustainability policies, schemes or initiatives in place
Percentage of energy usage from renewable sources
(UK only)
(UK only)
(UK only)
(UK only)
(UK only)
(UK only)
(UK only)
(UK only)
Can you verify your answer about renewable energy percentage by linking to a publicly available document?
Carbon offsetting scheme used
Working with The Carbon Trust our offsetting will always utilise high quality offsets such as Gold Standard, VCS, and Woodland Code UK. We publish our first set of Carbon Emission data at the end of 2023 (incorporating Scope 1, Scope 2 and core Scope 3) and alongside that our Reduction Plan and Offsetting strategy.
In 2023, we offset ad-hoc campaigns. In 2024 we will set up an offset programme to offset more campaigns and elements of our corporate footprint using Gold Standard credits.
We use Cedara's offsetting marketplace. Their self-serve Offset Marketplace is powered by their strategic partnership with Patch, a leading carbon credit marketplace that delivers both climate expertise and software solutions to curate a list of high-quality, highly attractive climate projects. The marketplace has a collection of >60 climate projects sourced from around the globe and spanning more than a dozen project types. The number of innovative and impactful solutions within the marketplace is constantly growing. Patch is powering carbon credits for large corporations such as Credit Suisse and Visa.
To be listed within the marketplace, Patch has implemented a quality, trust, and transparency assurance approach. This starts with a rigorous project onboarding assessment that ensures (1) a credible, independently verified project impact methodology (2) full, third-party audibility of project outcomes (e.g., when the carbon credits are created), and (3) no risk of double-counting or double-selling through a mix of contractual and technology-enabled solutions. This approach encourages innovation in project development as it supports both traditionally certified approaches (e.g., Verra, Gold Standard, CAR, and ACR), along with independently certified approaches (e.g., direct air capture).
We are starting this year (2024) in anticipation of CSRD. We will hopefully be using World Land Trust to help offset our carbon.
In 2022, all emissions related to business trips and hotels have been offset with VCS certified credits through a partnership with the non- profit Tree-nation.
https://www.group.dentsu.com/en/sustainability/common/pdf/integrated-report2023_all.pdf
We offset our Carbon Emissions via a 3rd party company McGrady Clarke who we partner and work regarding our CFA, CRP etc and other mandatory reporting we need to make.
We have ring-fenced a carbon offsetting budget again in FY24 (as we did in FY23). We will be investing this money with a carbon removal company. We are currently in late-stage discussion with two – Climate Vault and Cur8, a decision for which will be made by year end.
The offsetting budget in FY23 has been put towards covering part of our LED lighting implementation work at our Head Office at 60 Great Portland St, London.
Yes, we use Earthly. Earthly helps companies invest in nature through high quality nature-based solutions that remove carbon, restore biodiversity and improve livelihoods. Through their innovative assessment and visualisation tools, businesses demonstrate the value of their investments in nature.
We work with Ecologi to buy Gold Standard offset credits where applicable.
In 2022 we purchased credits to offset our air travel through Climate Impact Partners, a specialist in carbon market solutions for climate action. During the year we supported three clean cooking projects in Bangladesh, India and Kenya. Together, these projects support ten of the UN Sustainable Development Goals
To offset emissions from air travel we have been purchasing high-quality carbon credits since 2007 and have permanently retired 1.65 million carbon credits, which are charged to each of our agencies to create an internal carbon cost.
We offset via Climate Partners Carbon Neutral Protocol. We offset Scope 1 & 2 emissions plus business travel and staff commuting. We have purchased offsets from the following projects: The Plastic Bank Project (worldwide), an Assisted Natural Regeneration Scheme in Ethiopia and wind energy development in Ovalle, Chile.
As a company, we focus our efforts and resources on the reduction and limitation of emissions across all our operations.
https://query.prod.cms.rt.microsoft.com/cms/api/am/binary/RW15mgm#page=11
In 2020, Publicis Groupe committed to a five-year multi-year project to offset its carbon emissions which includes:
- 90% of the Gandhi/Pawan program, by purchasing Voluntary Carbon Credits (VCCs) financing the deployment of wind farms in three regions: Gujarat, Karnataka, Maharashtra, with a strong social impact, around the education of children and economic empowerment of women. This project is aligned with the United Nations Sustainable Development Goals (SDGs) 7, 8 and 13;
- 10% of VCCs from the forestry project in Madre de Dios, Peru, protecting the primary forest and its biodiversity. This project is aligned with SDGs 8, 13 and 15.
Although we consider that the vast majority of projects financed by carbon credits and offsetting are crucial for the climate, the quantification, permanence and additionality of the emissions related to these are mostly very uncertain and therefore they cannot be used to justify emissions or be used to reach emission reduction targets. For these reasons, we as an organisation focus on reducing our footprint, rather than offsetting it.
Our DSP provider StackAdapt offer deals with Scope3 partners where the carbon from the deal is offset to create a sustainable and green marketplace, allowing advertisers to head towards net-zero, while achieving the same great performance.
Partnering with Ecologi, a climate solutions provider - we share our advertising revenue with Ecologi, which then supports carbon avoidance projects globally.
Amount of CO2E offset in 2022?
Environmental sustainability questions included in procurement activities
Company's environmental sustainability objectives
Section 3 - Industry initiatives
Industry certifications or initiatives
Training or engagement programmes for employees
As one of the requirements for accreditation we ensure that all employees are ISO14001 trained and understand the roles and responsibilities within the AMS Media Group Environmental Management System (EMS) . We are also increasing the numbers of those who have taken/passed the ‘Ad Net Zero Essentials Certificate’, with full company rollout planned for 2024.
We launched our carbon literacy course to all employees, with over 80% of our employees having completed the training, putting us at platinum level. Our sustainability network also regularly runs sessions to increase awareness and engagement on environmental sustainability.
At Blis, our employee-led sustainably squad raises awareness about environmental issues among employees. We also offer environmental issue training via Udemy.
We are writing a video intro for existing and new Captifiers telling them our journey so far and the partners we are using to reduce our GHG emissions. We work with Cedara to measure our Scope 1, 2 and 3 emissions, and Scope3 to measure our Emissions from our campaigns.
Again, we are hoping to have this in place this year with World Land Trust
At Criteo, we have an ERG (Employee Resource Groups), the Green Community, which raises awareness about environmental issues among employees. Our group of nearly 500 passionate volunteers leads actions during celebrations such as Earth Day, with, for instance, clean-ups held in seven cities and by collecting 159.8 kg of waste in 2022. our community also develops awareness content such as the Green Guidelines, which provide tips for our employees in adopting environmentally friendly behaviors in the office.
In addition, our Green Community members have designed a Green Learning Path providing information to raise employees' awareness on environmental issues.
IPA Ad Net Zero certification
We partner with Cambridge Institute of Sustainability Leadership to create bespoke learning modules and pathways for all levels in our organisation.
The Green Team educational calendar
AdNetZero certification
EMS/ISO 14001 training ahead of embarking on implementation of an EMS in all offices.
#ChangeTheBrief Training – Creatives, planners and account managers all have a role to play in creating work that promotes sustainable lifestyles. They should understand why we need to change the brief, how to bring in stakeholders and have access to expert knowledge and creative stimulus on the behaviour and culture change that will make agencies and clients future-fit.
Green 15 global green team focused on running a programme of communications and initiatives for employees to engage with throughout the year. Having just finished our Sustainable Fashion September initiative which also involved a Swap Shop in our London & New York offices, we’re now preparing for Recycle Week in October.
LearnAmp internal training academy which is where we share/disseminate our Sustainability Policies (Environment, Travel & Expenses, Ethics Group & Scorecard and Carbon Tracking & Targets) AND also where employees can access training related to B Corp (understanding what is is), Environmental Management Systems and more.
Speaker events – in May this year we hosted a speaker event with Paddy Loughman.
We provide one voluntary day per year for all staff, this year some of our team utilised their day to plant new trees in Northampton to restore local environments.
The volunteer day was planned in partnership with Treeapp, a company that helps brands offset their carbon footprints by planting trees on sites all over the globe.
Global have a Green@Global committee engaging department leaders and inspiring them to take climate action within their teams. Global also has an open Green@Global Workplace group where members can share progress on environmental initiatives, news articles and sustainability trips and tricks. Global’s Environmental Initiatives Manager sends out a quarterly newsletter to summarise recent progress. Select senior leadership have been enrolled in Cambridge Institute for Sustainability Leadership courses, the learnings of which have been shared in ‘Sustainability Sprint’ sessions afterwards with any interested employees.
Majority of company took part in our January 2023 Detox Your Digital Advertising course that we produced for the industry. There will be a second part in Jan 2024.
Internal workshops and training.
We continue to upskill our people in sustainability, including climate-related issues.
In 2022 we launched a new Green Claims Guide, informed by guidance from regulators such as the UK Competition and Markets Authority and US Federal Trade Commission, and underpinned by legal compliance advice. The guide is designed to help our people worldwide in making environmental claims on behalf of clients that are accurate, authentic and material, and not misleading in any way. The guide provides principles and practical tips for account managers, strategists, creatives and media planners to use from brief to behaviour change. Training sessions share a formula for effective green claims, and give people the chance to explore real case studies and rulings to help them identify and avoid greenwashing.
GroupM rolled out sustainability fundamentals training across the UK.
We delivered tailored sustainability reporting training for finance and risk teams, partnered with Google Cloud to run sustainability training for IT teams, and rolled out targeted tools and resources to eliminate single-use plastics across our offices.
And we continue to offer training through programmes such as AdGreen, an initiative to unite the advertising industry in eliminating the negative environmental impacts of production, and through the Change the Brief Alliance, training creatives and strategists to drive consumer behaviour change and sustainability.
In addition to mitigating our operational impact on the environment, we empower our employees to live more sustainably and provide the opportunity to embody Gumtree’s culture of recommerce. We reward and incentivise our people when they engage with the circular economy. Since 2021, we have a People Ambassador Team (PAP) made up of employees from across the company. PAP is a cross-functional group that serves as the glue between teams and advocates our company culture through everyday interactions. The group provides content for employess at quarterly All Hands meetings, and leadership listens and reacts to shared feedback.
We host annual climate action days that bring the whole company together focusing on the science of climate change and the role the media can play in educating the public and shifting behaviour change. In addition, the leadership teams have received Net Zero training, our ad teams have received training from The Payback Project, Scope3, AdGreen and Adnet zero. Our events team have received training from We are isla and the legal team from The Chancery Lane Project. Our content teams have received training from Nicky Hawkins and Climate Outreach. In addition, we have run a staff behaviour campaign from Couch to Carbon Zero who have also delivered lunch and learns like How to save the planet in your lunchtime and How to have a sustainable non-Grinch Xmas.
ClimateFresk
Staff are encouraged to take the ANZ Essentials Certification
Sustainability in Action learning path empowers all employees to become sustainability champions. It provides the foundational knowledge needed to help them accelerate Microsoft’s sustainability goals in carbon, water, waste and ecosystems and make sustainability part of their daily work and life.
- Ad Net Zero training available for all staff (5 modules)
- Zero Emissions Day (Sept 21st for team UK) – One day break from fossil fuels
- “Pick your change” - International Mountain Day (Dec 11th for the team in Serbia)
News Corp provides all employees the opportunity to attend a training programme delivered by the Carbonauts, as well as webinars and events delivered by our recycling partner, Recorra.
All employees have ESG training allocated to them.
- Ecologique – Employee Engagement Group
- Povide a way for our people to engage internally and externally to drive sustainability
- Sharing knowledge, building community and awareness-raising to promote sustainability initiatives
- Committed to creating a more sustainable future for all our people, clients and local communities
Additional training programme to be confirmed by 2024
Sustainability at SeenThis is part of our onboarding programme, led by our internal Sustainability Lead. Additional internal and industry related sustainability training and info sessions are offered through Townhalls and the SeenThis Academy. Employees are encouraged to participate in training for the IPA Ad Net Zero Essentials Certificate.
- Internal training on how to improve sustainability at work and at home
- Sustainability education programs for employees
- Education for the industry through the Sharethrough Green Media Summit
IPA Ad Net Zero Essentials Certification and Good Loop Detox Your Digital Advertising training for sustainability team. Planning employee training for Mar 2024.
Introduction to the environmental impacts of digital services and digital advertising.
- Minimise waste by evaluating operations and improving efficiency
- Actively promote recycling internally and amongst partners, customers and suppliers
- Communicate the environmental policy to all staff and encourage their involvement
- Implement a training programme for staff to raise awareness of environmental issues
- Encourage more sustainable purchasing practices by purchasing environmentally responsible items wherever possible
- Encourage all Focus staff to become more environmentally aware at home
- Continuously review our environmental impact as well as ensuring that we are on course to achieve our strategic goals
This year, we created a new sustainability manager role to support all departments with the measurement and advice they need to embed sustainability into their day-to-day operations.
We have a cross-departmental Sustainability Leadership Group, which is tasked with the planning and delivery of sustainability initiatives across the organisation, such as running a roadshow for all departments showcasing the Guardian’s sustainability ambition and action we are taking to achieve it. We are currently preparing for our Sustainability Week 2023, which will bring our environment journalism to life for staff through talks, documentary screenings and educational events.
In addition, this year we established our Team Green Advertising Working Group, which includes colleagues from the UK, US, and Australia who are tasked with driving and sharing best practice across our advertising business.
Every year, staff participate in our company carbon emissions measurement through our employee commuting and work-from-home survey.
Ad Net Zero Essentials Training
Carbon Literacy Project
Ad Net Zero Essentials Training
Carbon Literacy Project