Covatic

The platform for total audience addressability

We envision a world where every advertiser can reach their ideal customer with absolute certainty, whether they're watching TV or scrolling their phone, while respecting privacy.

Covatic is building the essential infrastructure that makes this possible.

Powered by edge computing, AI, and machine learning, our innovative ‘on-device’ approach uses machine learning and AI techniques directly on the user's device. This means there is no tracking; just highly accurate, user-specific data at exceptional scale. It ensures precision, reach, and privacy, paving the way for smarter, more effective advertising.

We make digital advertising work. And we can prove it. Our technology unifies the worlds of TV and digital into one seamless, addressable ecosystem across TV, CTV, audio, mobile, and web.

One platform. Total audience activation.

Our platform provides universal reach without personal data exposure and measurable results across all platforms. It is a single solution for audience enrichment, data activation, and attribution.

We provide a complete solution set for our clients, from high quality addressability to person-level TV measurement and cross-platform attribution, all manageable through our self-serve platform.

Recent product launches include:

• Contextual Targeting: Supercharging contextual targeting with full support for IAB Content Taxonomy audiences.

• Audience Retargeting: A solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms.

• Audience Linking: An innovative capability that allows media owners to pool audience cohorts across a range of platforms and digital properties.

Simple, flexible integration

Our platform makes complex targeting simple. We offer multiple integration paths designed to fit your setup, timelines, and business goals.

• The Covatic Tag: A no-code solution that integrates via your existing tag manager for rapid deployment and instant access to our premium audience segments.

• The Covatic SDK: Our full-featured on-device solution for the richest, most granular insights and capabilities, especially in mobile app and CTV environments.

• The Covatic API: A highly adaptable server-to-server solution that provides access to our core audiences and is compatible with virtually any platform.

For a detailed overview of our capabilities, please visit our product and technical pages.

Learn more at www.covatic.com / www.linkedin.com/company/covatic

Covatic. More addressable. More effective. More private.