IMPACT+ is an award-winning sustaintech solution enabling digital advertising players (brands, agencies, adtechs and adnetworks) to evaluate and reduce their environmental impact.
IMPACT+ builds new performance indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, IMPACT+ supports brands (such as L’Oréal, Nestlé, Procter&Gamble and their agencies) in their process for a more sustainable media buying; adnetworks and adtechs (Azerion, Teads, Seedtag, Xandr) are equipped with IMPACT+ environmental impact evaluation solutions, which can seamlessly integrate to delivery systems.