Smithfield Agency

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Smithfield is an independent media planning and buying agency that believes firmly in our mantra – ‘Planning for Performance’. We understand our clients’ business sector, competitors and then their target audience before developing media strategies that deliver growth. Our approach is collaborative and consultative, which means we can adapt to the changing needs of our clients business situation and objectives with ease.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report