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Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012. For January to December 2012 the total online advertising market was worth £5.416bn and showed a like for like growth of 12.5% Digital Display advertising was worth £1,304m in 2012, Classifieds was £854m and Search £3,168m. The top 3 spending sectors within online display was Consumer Goods, Finance and Entertainment and the Media. A full presentation of the results, including industry breakdowns, is...

Download the full research In 2002 less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In 2012 digital advertising increased, like-for-like*, by 12.5% on 2011 to a record annual high of £5.42 billion – up by £607 million from £4.81 billion according to the latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted byPwC . Mobile accounts for over half of digital ad growth Just as digital spend...

Advertising expenditure in the UK reached £17,176bn in 2012, up 2.3% on 2011 according to figures released today in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17,364bn). AA/Warc’s forecasts for the next eight quarters show adspend continuing to grow, reaching a 5% growth rate in 2014, well ahead of inflation. Growth of 2.7% is expected in 2013. The AA/Warc Advertising Expenditure Report is the definitive measure of...

The IAB's Performance Marketing Advisory Group Voucher Code of Conduct is based on the Performance Marketing Advisory Group's driving twin principles of transparency and control. It ensures that voucher code sites and affiliates that make use of voucher codes avoid using misleading or confusing practice, and maintain advertiser and merchant trust in the channel while providing consumers with a good and positive user experience. In June 2017, the Voucher Code of Conduct’s guidance was updated to...

The Performance Marketing Advisory Group has produced its Publisher Standards Charter (PST) to balance the existing Advertiser Standards Charter (formerly the Ethical Merchant Charter) and ensure transparent and fare trading practice between advertisers and publishers across the Affiliate Eco-system. The group outlines best working practices, such as ensuring advertiser campaign parameters are consistently met - eg timing, pricing etc - and includes a duty of care to consumers. Publishers are...

Affiliate marketing is an established part of the digital marketing mix. Working with merchants (or advertisers), affiliates (or publishers), networks, agencies and other third parties, the IAB’s Performance Marketing Advisory Group is working to ensure the industry maintains its reputation and growth. This best practice document offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. It should be viewed as one of the first documents to...

A focus on ABC1s who own a smartphone. The IAB wanted to understand how ABC1s use connected devices, as well as the similarities and differences with C2DEs. A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from ABC1s and the role that devices play in their daily lives, both in and out of the home.

The Police Intellectual Property Crime Unit (PIPCU) based in the City of London Police has called upon advertisers and brand holders to support its work to tackle Intellectual Property crime following the launch of its Infringing Website List (IWL). The IWL, the first of its kind to be developed, sets out to disrupt the advertising revenues on illegal websites globally. This unique initiative forms part of the unit’s ground-breaking Operation Creative, designed to disrupt and prevent revenue to...

In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK. Digital advertising revenue figures are submitted confidentially by media owners to PwC who then analyse the submissions and ensure that revenue has not been doubled counted - for example between site...

These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market. • UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013 • Search, Classifieds and Display digital advertising all showed healthy like for like growth in 2013 *Correct at...

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market. • UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013 • Search, Classifieds and Display advertising all showed...

The Internet Advertising Bureau UK (IAB) has launched the UK Digital Upfronts – a platform for the digital advertising industry to reveal their finest digital advertising inventory to advertisers and their agencies. In the established tradition of TV Upfronts, the IAB UK Digital Upfronts will take place between 13th and 17th October in London, during a time when the digital spotlight is firmly shining on the IAB for its flagship Engage event. IAB UK Digital Upfronts offers IAB members the...

This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers. It also addresses privacy issues and outlines how the new adchoices icon and self-regulatory programme will give consumers control over the kind of advertising they see online.

This Fact Sheet explains how advertising businesses can make use of the City of London Police's Infringing Website List (IWL) to limit ad placement against sites under investigation for copyright infringement and prevent ad revenues supporting these sites . It also addresses how this piece of work is complemented by wider industry good practice for display advertising.

This fact sheet provides an overview of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.

The IAB wanted to understand how people use connected devices within the medium value category, which includes clothes and accessories and DIY items such as tools or their components. A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from medium value category and the role that devices play in their daily lives, both in and out of the home.

The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries. A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from the low value category and the role that devices play in their daily lives, both in and out of the home.