Digital Upfronts brings together top names for two weeks of virtual events

Posted on: Thursday 13 August 2020 | IAB UK

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  • BBC Global News, Facebook, Snap and Twitter to host virtual events 

  • Plus first-ever Gaming Upfronts to take place, as Podcast Upfronts returns for 2020 

BBC Global News, Facebook, Snap and Twitter will be giving advertisers an exclusive first-look at new products, insights and upcoming launches as Digital Upfronts goes virtual for the first time. 

Running from 12 - 16 October, the week-long series of partner Upfronts will see each brand host an unmissable line up of high-profile speakers, debut new projects and give the digital ad industry a future-facing look at what’s on their agendas in 2021 and beyond. 

Ahead of this, the series of events will kick-off with two specialist Upfronts. On 7 October, our first-ever Gaming Upfronts will see Activision, and Bidstack give advertisers a hands-on look at how they can authentically tap into the burgeoning gaming market. 

Then, on 8 October, Podcast Upfronts returns for sessions with market leaders Acast, Audiboom, Bauer Media, Global, Podfront and Spotify. Expect expert advice on how to make the most of this unique market and stay tuned for some big-name audio talent. 

Commenting on this year’s Upfronts programme, IAB UK’s CMO James Chandler said: “This year’s Digital Upfronts brings together some of the biggest names in the industry that sit at the forefront of digital innovation. From immersive storytelling to cutting-edge research, seeing where they are focusing their resources is a barometer of how the digital industry is evolving and where new opportunities lie.

“2020 also sees us build on the success of last year’s Podcast Upfronts by debuting Gaming Upfronts. We’ll hear from the experts across both sectors on how advertisers can best harness these growing and engaging media, as well as getting an exclusive first-look at what lies ahead.”  

The full speaker line-up for Digital Upfronts, Gaming Upfronts and Podcast Upfronts will be released in the following weeks. To register for any of the events, sign up here.  

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