Digital Upfronts

Wednesday 7 October - Friday 16 October 2020
We’re bringing you up close to the Upfronts action this year with two weeks of virtual events. Join some of the biggest names in digital advertising for an exclusive first look at new products and insights

After Content Promo
Wednesday 7 October - Friday 16 October

What to expect

What’s next from Amazon Advertising, BBC Global News, Facebook, Snap Inc. and Twitter? There’s only one place to find out. Going virtual for 2020, Digital Upfronts returns for two weeks of future-facing events from some of the industry’s biggest hitters. Join them as they unveil exciting opportunities and share how advertisers can get in on the action. 

This year we’re also launching our first ever Gaming Upfronts, while Podcast Upfronts returns for a second time. We’ll be bringing together leading players and spotlighting key trends - a must for advertisers looking to tap into these fast growing channels. 

All of this year's Upfronts are free and will be held virtually. By clicking ‘Sign up now’ on the events below, you will continue to the partner's event page and can register directly. 

Monday 12 October

BBC Global News

The events of 2020 have seen the reset button hit for almost every part of our lives. But how big is it, is it permanent, what challenges are ahead and where do the opportunities lie? Join BBC Global News for our 2020 Upfronts where we will explore the reset and what it means for you and your brand.
Featuring BBC News journalists Laura Kuenssberg and Jon Sopel, renowned US futurist Amy Webb, sector experts from the travel, consumer tech, finance, luxury and media industries, plus the BBC’s Director of Creative Diversity, June Sarpong, in conversation with the Director of News & Current Affairs, Fran Unsworth, discussing the BBC’s own reset. 
As we all face a dramatically altered world, you cannot afford to miss this event.

Tuesday 13 October: 10:00 - 11:00


After its standing-room-only event in Manchester last year, Twitter returns to Digital Upfronts 2020. Sign up for the latest innovations and ad products from the social media platform that’s all about connecting with what’s happening in the world and what people are talking about right now.

Wednesday 14 October

Amazon Advertising

In today’s digital world, consumers have come to expect personalised and highly-engaging branded content. As more and more of our everyday experiences and interactions move online, brands need to work even harder just to keep up. To help brands meet these heightened expectations and reach younger and highly engaged consumers, we’re bringing together the best of Twitch and Amazon Advertising. Join us on October 14 2020 at Upfronts to discover opportunities to engage with your customers wherever they are in their shopping journeys, help drive brand awareness and grow your business.

More information and details on how to sign–up coming soon!

Thursday 15 October

Snap Inc.

Having opened last year’s event at Picturehouse Central with a single goldfish onstage to highlight the value of attention, Snap is no stranger to making a statement at Upfronts. Join this year for a first look at latest innovations and insight from the Snap Inc. team.

Details on how to sign up coming soon

Friday 16 October: 9:30 - 12:30


2020 has been a year of unprecedented challenge and change, yet nearly all the trends that define the past 12 months have their origins rooted far earlier - it’s the pace of change that has increased exponentially. Join Facebook to explore growing trends in media and business, where its platforms play into these trends, as well as the societal conversations that are accelerating across the world and leading us towards a more representative society. Sign up now using password. FBUPFRONTS2020


Gaming Upfronts: Wednesday 7 October, 14:00 - 15:30

How can brands play it right when it comes to in-game ads? With gaming’s popularity reaching new heights, our first ever Gaming Upfronts brings together Activision, and Bidstack for a hands-on look at the opportunities and brand new innovations in this space.


Podcast Upfronts: Thursday 8 October, 14:00 - 16:30

Following the success of last year’s Podcast Upfronts, we’re once again spotlighting this unique market to hear from Acast, Audioboom, Bauer Media, DAX, Podfront and Spotify. Expect new products, expert advice and some big name audio talent to shout about.  

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