Gaming Upfronts

Want to take your gaming ads to the next level? Our first ever Gaming Upfronts brought together leading industry players for a closer look at how you can authentically tap into this fast-growing market


Catch up now

How can brands play it right when it comes to in-game ads? With gaming’s popularity reaching new heights, our first ever Gaming Upfronts brought together Activision, and Bidstack for a hands-on look at the opportunities and brand new innovations in this space. With each partner hosting a virtual session, hear how you can raise your game. You can read the write-up of the event here.



Gamers make up a third of the global population yet the audience remains misunderstood. The stereotype of a gamer as a head-set wearing young male doesn’t paint the full picture of this diverse and nuanced audience. This session uncovers new research from over 20,000 participants to change the way you think about gamers and understand the opportunities.

Jan Bojko, Head of Market Research at Activision Blizzard Media chats with Peter Jacobs, Client Partner at Dentsu Aegis Network, about the research and what it means for brands.

Anzu takes a closer look at how advertisers can innovate inside the gaming and esports worlds. Real life examples illustrate how brands are taking advantage of in-game as a fresh, effective, and measurable media channel.

Come away knowing more about the current relationship between gaming and advertising, what the advertising challenges are and the cultural aspect of gaming that advertisers should be aware of - plus much more.



As the advertising world discovers more about the multi-billion dollar gaming industry, we are seeing increasingly interesting collaborations between the two within different subsets of gaming. But how do brands know where to start? Julia Rast (Xaxis), Leeston Bryant (McLaren Racing), Adam Harris (Twitch) and Lewis Sherlock (Bidstack) explore different areas of gaming and take a deep-dive into their favourite in-game ad campaigns.


Digital Upfronts: Monday 12 - Friday 16 October

Going virtual for 2020, Digital Upfronts returns for two weeks of future-facing events from some of the industry’s biggest hitters. Join them as they unveil exciting opportunities and share how advertisers can get in on the action.


Podcast Upfronts: Catch up

Following the success of last year’s Podcast Upfront, we once again tuned into this unique market to hear from Acast, Audioboom, Bauer Media, Dax, Podfront and Spotify. Expect new products, expert advice and some big-name audio talent to shout about.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.