IAB Tech Lab’s REBOOT goes virtual for 2020
Posted on: Friday 04 September 2020 | IAB UK
Speakers at this year’s annual event include Facebook, Google, PubMatic, IndexExchange, TikTok and Verizon
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With 2020 bringing many changes to all parts of our industry, REBOOT 2020 is focused on the opportunities this throws up. As Tech Lab put it: “For digital advertising the opportunity is to design a better blueprint for a stronger and more flexible framework to support the industry during our turbulent 2020 and beyond.”
This virtual event - running from 15-17 September - will bring together stakeholders from across the world to discuss the latest developments in ad tech. Sessions include Facebook on the shift towards a more privacy-centric digital ecosystem, TikTok, Double Verify and Publicis on how Tech Lab’s Content Taxonomy can promote brand suitability, and Google, Dentsu Aegis and SpotX on tackling ad fraud - particularly in the fast-growing Connected TV sector.
See the full agenda for the event and buy tickets here.
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