IAB UK host DTC Ad Week session with Gousto & Callay

Posted on: Friday 04 September 2020 | IAB UK

Hear how two Direct to Consumer brands are reshaping the retail sector and how they have harnessed changing consumer habits during the pandemic

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We know from our ‘Born Online’ study that Direct to Consumer brands are digital savvy, data-led and unafraid to do things differently. In our session at 2020’s virtual Ad Week, our Director of Campaign’s Sophia Haynes will chat to Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear these award-winning, sustainable businesses are shaking things up in the retail sector and what the COVID-19 pandemic has meant for businesses. 


  • Discover 50 of the UK’s leading DTC brands

  • Explore key behaviours and preferences of DTC consumers

  • Learn how agencies and media owners can best work with DTC clients

Got an Ad Week pass? Find out more about the session here and tune in on Tuesday 29 September at 2pm. 

You can also find out more about both Gousto, Callaly and our DTC research here.

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