IAB UK host DTC Ad Week session with Gousto & Callay
Hear how two Direct to Consumer brands are reshaping the retail sector and how they have harnessed changing consumer habits during the pandemic
We know from our ‘Born Online’ study that Direct to Consumer brands are digital savvy, data-led and unafraid to do things differently. In our session at 2020’s virtual Ad Week, our Director of Campaign’s Sophia Haynes will chat to Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear these award-winning, sustainable businesses are shaking things up in the retail sector and what the COVID-19 pandemic has meant for businesses.
Discover 50 of the UK’s leading DTC brands
Explore key behaviours and preferences of DTC consumers
Learn how agencies and media owners can best work with DTC clients
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.